Launched in 1978, the Media vans Sk8-Hi, originally known as "Style 38", was a groundbreaking innovation in the world of skateboarding footwear. Designed to provide additional ankle support for Cab, the Sk8-Hi was the second model to bear Media vans' distinctive "jazz stripe" on the sides. Crafted with a mix of canvas and suede, the shoe featured reinforced toecaps to withstand repeated wear and Media vans' signature waffle rubber outsoles for superior grip. Over the years, the Sk8-Hi has seen numerous collaborations with major brands and artists including Supreme, WTAPS, and Sandy Liang, solidifying its iconic status in the realms of fashion, music, and street culture.
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Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded Media vans in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding community, particularly with the introduction of the #95, now known as the Era, designed by professional Cab Tony Alva and Stacy Peralta. Media vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the years, Media vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.
