Launched in 1984, Air jordan bright was created by Nike for NBA superstar Michael Jordan. The first launched, Air jordan bright 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique Homage and innovative technology. Over the years, the brand has consistently pursued innovation with different launcheds, such as the Air jordan bright 3, which introduced the Jumpman logo and elephant print trim, and the Air jordan bright 11, which incorporated patent leather. Air jordan bright has also been involved in various collaborations with brands, Homageers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.