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Trump’s Tariffs Could Prevent the Adoption of Cirql from OrthoLite

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Source: Cirql | OrthoLite President-elect Trump’s tariffs could prevent the adoption of a midsole material that would revolutionize the sneaker industry. Cirql by Ortholite Vietnam is: A Vietnam-based innovation company focused on developing scalable, less impactful, finished midsole components and material solutions for footwear brands, has just unveiled Cirql Zero™ – a new industrially compostable,…

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Chuck’s Power 5 | A New Number 1

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During the high school basketball season, there will be times when there won’t be much movement in the rankings. There will be times when all the teams win their respective games for weeks at a time. Right now, this isn’t one of those times and when that happens, some teams rise and shine others may…

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Not LeBron, Not Kobe, Just Curry and Jordan That’s It | De’Aaron Fox and the Curry Fox 1

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Curry Brand Introduces Speed that Scares with the Fox 1 (underarmour.com) Sub-brands exist throughout the sneaker industry. However, the only athlete to become a brand capable of existing outside of the parent company is Michael Jordan and Jordan Brand. Over the years I’ve made countless discussions on why Kobe, under Nike, should have been the…

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ASICS Neocurve: Celebrate or Consider? | Nike wmns air jordan retro i 1 mid white yellow university gold bq6472-117

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Keep updated with news from ASICS: product launch, marketing campaign, store opening, and corporate update. Source: NEOCURVE™ | ASICS To Celebrate? ASICS was the first sneaker company to support the task force on climate related financial disclosures. The brand invested in Pyrates (Pyratex) smart fabric, a biobased textiles company. ASICS is doing the work and…

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