With so many sneaker channels talking about the demise of sneaker culture, I needed to do a video explaining why I still love sneakers. I think I’m going to make this a series. The first in line is Brooks Running. Brooks has been creating amazing ads and marketing materials featuring Black folks. The imagery has been non-traditional for the sneaker industry. Ads on running usually show light skin or fair skinned people. This is because many photogs have trouble shooting people with melanin. Brooks is a company, by my own research, that doesn’t have a lot of Black consumers. This hasn’t stopped the brand from incorporating an array of folks from different backgrounds in their marketing. I recently wrote a post celebrating their work in advertising. The company actually reached out and shared information on the work they’ve been doing. This inspired me to share my thoughts.
mens Brooks Launch 9:
este modelo de Brooks:
I Don’t Have a Pair of Brooks but I Should | Brooks Running Gives Booster Club Grants to 25 High School Teams:
Brooks Running Helps ‘Black Girls Run’ To Shatter Stereotypes:
Brooks Runs to $1 Billion in Revenue by Understanding their Core:
I’m Just Here for Dr. Raven Explaining Brooks Running’s Nitrogen-Infusion: