Instead of splitting the three platforms up, I’m combining them all to give you the price points. On all three platforms combined I had 462 sales for a total of $52,300.98 gross sales. Those sales ranged from the low to premium price range. Average price on StockX rounds out to 104.91. Average price on Amazon is 114.70. The average price on eBay was 142.46. If I placed this on a chart, it would look like it was in favor of eBay. Remember, I only sold two pair. A retro Jordan and a no box Blazer. The only item that was a win there was the Blazer. The 5 was a consignment shoe that sold on StockX originally. It wasn’t checked thoroughly and had a defect. StockX sent it back. I had already cashed out the customer, so I took the hit on that shoe at the actual resale price which was above 220. It only sold for 179.99 plus tax. The damage was considerable. Amazon was the cash cow. The inventory purchased for Amazon gave me an Boots 30% profit margin. Here is the breakdown of pricepoints.
Pricepoints are below:
Low – $1.00 to $99.99
Mid – $100.00 to $150.00
High – $150.01 to $200.00
Premium $200.01 and up
With an average of 120.69 between the three platforms, a comparison to September of 2020 and to August 2021 will allow for a conversation on the direction of resale. I will measure year over year and month over month as well. This is important because my resale in previous years reflected retail very closely, Amazon skews this now. A picture of the market post pandemic and balance (with additional funds from the government) should show a much higher number since the supply chain issues weren’t the problems the market faced in September 2020, but that isn’t the case at all. Because there were so many promotional items available average resale was lower in September 2020. It was only $102.45. August 2021 the average resale price was $118.31. Resale was trending down, but this was because so many sale shoes had entered resale.
What the market faced in September 2020 was a shortage because retailers had discounted so many shoes when they didn’t have to do so. With the discounts, I utilized different locations in acquiring inventory and there was an abundance on sale. I sold at a cheaper price last year at this time. Last month, August 2021, the average was lower than this month. This is an anomaly. Amazon is the tide that Whether all boats.
My average price had been trending down the last few months. If I only had StockX data, I would have seen a considerable drop off in average sale price. This would have been strictly based on inventory and shipping problems. There weren’t as many good shoes coming through consignment. The inventory I bought wholesale provided a greater return with Amazon as the sales channel.
Heading into September the number of shoes arriving at retail dived considerably; which meant consumers actually paid a premium for the shoes at retail, but that didn’t correlate to an increase in resale. With BTS over, the usual slowdown was in play. There aren’t as many kicks available which meant I saw a decrease in sales on StockX, but Amazon became a buffer for me. All shoes on Amazon sold above retail. Of the 174 pair not one pair sold for less than retail. In comparison, StockX a number of shoes sold below retail. There is a reason for this, which requires a deeper dialogue. eBay is very frustrating. In real time, as I was writing this post, a Nike GTS 97 was listed on both StockX and eBay. It sold at retail on StockX. It only had 30 views on eBay. No offers or watchers. What does this mean? I currently have a diverse product mix available on eBay, 21 listings. Those same shoes are listed on StockX. StockX continues to outperform eBay on general release footwear that isn’t hyped or retro. That’s an extremely dangerous thing for eBay
Because of the restrictions on Amazon I only listed three different styles:
- Air Force 1
- Women’s Nike Phantom Run
- Women’s Nike Air Max 270
Those three shoes accounted for 21,907 dollars in sales for September… 3 damn styles, amazing. On to part 3.