Under Armour UAJAMES

Under Armour mens anatomix black pitch grey basketball shoes | Under Armour Nails the Niche in the International Space with Anthony Joshua and Maulo

under armour mens rush seamless fitted tee
Under Armour Zapatillas Fitness Charged Aurora Mujer Zapatillas Fitness Blanco 8dot5

Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate arbitrament night song.

Source: stephen curry under armour curry 6 moon landing sneakers auction

I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work being done is better than anything the company has churned out over the last five plus years. In 2017 I wrote the following post:

Under Armour Anatomix Spawn Custom

In this discussion, I explained that a company like Under Armour has to go where others aren’t. The brand finally seems to understand what it is and all of my thoughts on what could drive the company from what appeared to be doom prior to 2020, is becoming the tide that lifts the company in the international market. Anthony Joshua was never going to be the draw in the U.S. that he is in the U.K. To offset this at home, Under Armour has ramped up marketing with it’s drop of the latest Under Armour UAJAMES:

blank

This is also a niche area, as performance is a targeted marketing option that requires nurturing. The Rock has always been a small push for UA and the rollout of his new product, as The People’s Champ prepares for Under Armour Jogger avec logo sur le côté Noir, the brand can capture a small segment of fitness enthusiasts. With Anthony Joshua, Under Armour has a combined 1-2 punch for the U.S. and the U.K. It won’t resonate on the larger market, but Under Armour doesn’t need to hit homeruns. They need to remain consistent and dabbling in music and fitness is a natural connection that actually gives the brand a real opportunity for crossover. It’s good to witness. Check out the video below.

Scarpe Under Armour Uw W Charged Bandit Tr 2 3024191-001 Blk Gry Under Armour UA AF Storm FZ Hoodie.

blank

blank

Under Armour Prototype 2.0 Logo Shorts