Sports brand PUMA believes it’s never too soon to begin thinking sustainably — that’s the idea behind the new kids’ collection TIME4CHANGE.
Source: Puma X Sophia Webster x Sophia Webster bra top
A few days ago I posted a video on YouTube of a PUMA pull tab at tongue. I thought that was one of the prettiest shoes released in the last year. I also realize that Nike makes far too many shoes so I didn’t write a report on that shoe for sustainability although it was a very good product. My journey into learning more about the importance of sustainability is an ongoing journey. During the Super Bowl yesterday Saucony streamed a commercial about their upcoming line of eco-friendly footwear. I was going to write about that because every small step by the large corporations is a step in the right direction. Instead I pulled back from writing anything on that because the product is almost a year away. I did write about Reebok’s much talked about plant based trainer here:
I didn’t label it as a part of the Sustainability Report because I found a better point of discussion in the fact that their plant based trainer was gaining so much coverage, but their first sustainable shoe didn’t even have a broken size run on their site. As many people who celebrated the new plant based trainer, they weren’t buying the first successfully created sustainable model. This led me to do a bit of looking around since I wrote a post on Puma and their decision to utilize influencers and sponsorships to drive engagement. I asked a question in this post about whether brands have to do collaborations to gain ground in the media?
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I’m a big proponent of building your brand in-house and educating the consumer about what you’re doing. However, what happens when you take the correct steps and your narrative isn’t shared by the mainstream media? Right now a quick search of “Puma Time4change” only generates one article, but what Puma has done with a line of clothing for kids is change the narrative of sustainability to a choice readily available at the start of life for parents and kids. It’s an amazing thing when you consider almost every sneaker/sportswear company (look up Everlane in apparel) product created with eco-friendly and sustainable materials is made for adults. Allbirds may be the only brand making shoes in kids sizes that can tout their eco-friendly status. (Correct me if I’m wrong here)
Made using organic cotton materials, TIME4CHANGE aims to raise awareness about the dangers of a warming climate. Featuring soft, neutral color schemes and trendy silhouettes, it’s a natural look for a new climate-conscious generation. TIME4CHANGE is a clothing collection that is comfortable enough to save the world in, or just hang around on the playground.
Look at that onesie!!!!! This collection would be better if it was clearly stated what type of dyes were used and if the clothing is allergen free. The reason I brought up the Nike plant based shoe at the start is because the dyes on the shoes are all plant based. These are points that Puma needs to correct on the site. As of right now the source link for this article doesn’t even have a link out to the site and the information isn’t readily accessible for a visitor.
It’s hard for big companies to adjust quickly. The chain of command slows decision making to a crawl so while this is only one play from Puma, it’s important enough that it should be shared and discussed. Take a few minutes to click through and learn more about Puma T4C. I think it’s worth sharing.
Made using organic cotton materials, TIME4CHANGE aims to raise awareness about the dangers of a warming climate. Featuring soft, neutral color schemes and trendy silhouettes, it’s a natural look for a new climate-conscious generation. TIME4CHANGE is a clothing collection that is comfortable enough to save the world in, or just hang around on the playground.
On the shoe side, the Basket Canvas T4C sneaker is available for every age group in three bold colors: blue, grey and pink.
Start out green with the TIME4CHANGE collection, dropping on PUMA.com, at PUMA stores and selected retailers on February 1.
