The Athlete’s Foot x adidas Reignites ‘The Athlete of the Mic’ Contest in Atlanta

Source: The Athlete’s Foot partners with adidas and brings back ‘The Athlete of the Mic’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta

The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and Shoe Palace became more prominent. What didn’t happen to The Athlete’s Foot was the letter from Nike and now the brand and store chain is in the midst of a resurgence in the U.S. TAF is one of the few sneaker chains to offer a franchise model. They recently became one of the few sneaker retailers to add a woman owned franchise location. As the brand begins to roll out an omnichannel experience in the future, it’s critical that they consolidate their presence online. The newly designed website is the first step with e-commerce to follow. The Athlete’s Foot (theathletesfoot.com)

A quick visit to the redesigned website delivers news and information about TAF, but more important for this upcoming event, it offers details on how to audition for The Athlete of the Mic. After almost three years adidas and TAF are reigniting one of the dopest events in sneakers and Hip-Hop. To learn more, read below and use the links throughout this article to learn more: