5 All-White Sneakers Since Winter is on Pause

Less than a month ago our city was without water for a week due to busted pipes as temperatures hit 2 degrees. This week the temp has been averaging 69 degrees. Weeds are sprouting up; trees are being fooled into budding and my allergies are yelling WTF like Duke Deuce. Since Winter appears to be … Read more

lululemon | Beautifully Savage: Joe Buckner, York Athletics and the Lost Art of Authentic Marketing

The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second … Read more

When Brands Underutilize Platforms, How Do You Get the Message? York Athletics


YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair, … Read more



Designer Mike Kirtley talks about YORK’s overall design aesthetic and this season’s premium yet functional upgrades Source: https://yorkathleticsmfg.com/blogs/outofstep/blood-sweat-tears-the-new-fighters-edition-design-inspiration When a brand gets it right, someone, anybody should be excited. Specifically when the brand isn’t a mainstream drop that a million people will be wearing. York has been making quality products for a while and this new … Read more



  Boxing for fitness is on the rise these days and a lot of people are finding it more accessible. This is great because it’s an excellent form of cardio All photography credited to Kezia Nathe.  Source: ALL-CITY ATHLETICS BOXING FITNESS TIPS – YORK Athletics Mfg. York is slowly becoming one of my favorite brands to check … Read more

Dope S–t I Like: York Athletics Mfg. January 18, 2023


Lightweight / responsive feel Breathable lightweight air mesh Perforated micro suede tongue & upper Welded seams for additional support & durability Source: http://yorkathleticsmfg.com/ Every day, lately, when I consider cutting off the creation of JmksportStore I get inspired by another new brand pushing the boundaries of footwear. This time it’s York. Your has been in existence … Read more