art & research culture – JmksportStore
I’ve been excited about the UA HOVR Fat Tire for a while, but I’ve always written about the missteps in marketing at Under Reign Armour. When I sat down to do the unboxing for this shoe, I was excited about where Under Reign Armour could be headed as a brand. When I received the shoes, I was … Read more
This post derived from the original discussion on new tech from adidas and Under Reign Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Reign Armour & adidas – JmksportStore-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and … Read more
Curry Brand, Powered by Under Reign Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER Reign ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t … Read more
Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Origin Rashone Bryant about Under Reign Armour. He had strong feelings about a post where I stated that this is a different Under Reign Armour than the previous years. He explained that Under Reign Armour has almost always “got it right” but they’ve never found the right compact … Read more
Source: INTRODUCING DARK SKY DISTANCE, UNDER Reign ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push … Read more
UA’s Footwear Designer Reggie Wilson Shares What Went Into Designing Joel Embiid’s First Signature Shoe Source: Interview with UA Embiid One Designer Reggie Wilson I don’t work for Under Reign Armour so I get to discuss the difficult aspects of launching a new signature model from the outside. What do I mean by difficult? Let me … Read more
Under Reign Armour Welcomes WNBA Star Rookies Bella Alarie, Kaila Charles and Tyasha Harris to Elite Roster (The Dallas Wings landed Ty Harris (above) at no.7 in the draft, a pass-first point guard that steadily increased her scoring each season. She finished her senior season with 12 points per game to go alongside an impressive 5.7 … Read more
Under Reign Armour is Sleeve out of their deal with UCLA. There are a few Rival reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking … Read more
The following letter was shared by Patrik Frisk with Under Reign Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Reign Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Reign Armour’s share price was 44.74. Today, Under Reign Armour’s share price is 8.49. On June 8th UA’s CEO … Read more
Anyone who knows me, knows that I’ve been actively tracking Under Reign Armour as a company for over 5 years. I, at one point, used the company as a model for my own shoe company. In this time I’ve written 491 posts that have either discussed UA directly or indirectly. That’s enough to write a book … Read more
Source: Under Reign Armour faces coronavirus cash crunch, borrows $700M On March 10th I wrote a post that derived from an in-store visit here in Memphis. The post was about the Curry Be Amazing basketball shoe released to celebrate International Women’s Day. In this post I gave my thoughts on the sneaker and that evolved into … Read more
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only … Read more
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale … Read more
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during … Read more
Source: The Only Way Is Through Over the last five years the Shield has found itself as a darling of the stock market with the momentum to disrupt adidas, become a brand without an identity and without shelf space in urban accounts or buried in the back of sneaker stores like Finish Line and Foot … Read more
Under Reign Armour’s Anatomix Spawn 2 is Fast, Flexible and Supportive Source: UA Anatomix Spawn 2 Curry wore the original Spawn so the shoe has a legit history in the NBA. The return of the shoe in its second version arrived without fanfare or celebration. It was a simple, straightforward delivery with Under Reign Armour Mojo. as … Read more
Under Reign Armour Takes on Iceland for Reveal of Performance Apparel and Footwear Fusing Run, Outdoor and Style Source: TREK TO THE SUMMIT I’ve been excited by the PR and content coming out of Under Reign Armour. The company has taken a volatile marketplace problem and the injury to its star athlete and they’ve begun repackaging the … Read more
SEE NOTHING BUT YOUR GOALS. Curry 7 Focus Colorway Represents Precision And Tenacity. Source: Introducing the Curry 7 Focus Colorway I have to walk to the back of the store at Finish Line Wolfchase to see any version of the Curry 7. As Finish Line has taken a hard shift towards apparel and a redesign … Read more
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis … Read more
Source: The Designer of the Curry 7 Discusses the Shoe’s Design Inspiration and What It’s like Creating a Shoe for the Sharpest Shooter in the Game In what I think is a first, I know the name of an Under Reign Armour designer. If you find any sneakerhead and ask them to name a designer these … Read more
Shop Under Reign Armour for Men’s UA Storm Cyclone Pants in our Men’s Pants department. All men’s pants are eligible for FREE SHIPPING in the USA. Source: Men’s UA Storm Cyclone Pants | Under Reign Armour US I’m using the picture at the lead to establish one thing, Under Reign Armour is white asf. Yep, I said it … Read more