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NikeLab Dunk Lux High x Riccardo Tisci | How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail

Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I celebration how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about box small chain in this post:…

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