With retro and lifestyle being so popular right now, it would seem that a brand like Saucony would have seen a return to prominence similar to Vans and Fila. This hasn’t been the case. The brand has seemingly abandoned that arena to focus on performance, leaving Orignals to the international market. While a brand doesn’t…
In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…
There have been consistent discussions around the problems of a toxic workplace at Complex. I’m not the person to speak on this aspect as I have never been attached to the company and my connections in the industry tend to be on the business side. However, one of the people who I feel is an…
“This is the first time we’re in a position to craft a content-led strategy for commerce the way we want to do it.” Source: Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue – Digiday Digiday is reporting that Highsnobiety will be making e-commerce 30% of its revenue. A few weeks ago…
Marie Odinot, the Nike Footwear Designer who developed the upper of the Air Max 270, the first 100-percent lifestyle Nike Air shoe, shares four details behind the design. Source: Breaking Down The Air Max 270 Upper Nike just launched a breakdown of the upper of the Air Max 270. The shoe is the first sneaker…
Collecting limited-edition sneakers has evolved from the pasttime of a loopy subculture to a booming mainstream passion. Here’s an insider look at how it works Source: The Collectible-Sneaker Game: A Guide for Obsessives and Beginners This article on the WSJ shows the reach of the sneaker culture on mainstream. Most of the people featured in…
One of the guys I most admire in kicks lives in Memphis. When some people talk about collectors today it’s about guys who have a collection that reflects recent hype. Sneakerking of Memphis though… M. Morgan is hands down one of the dopest collectors in the country. He’s not hyped on websites or on YouTube with…
One of the guys I most admire in kicks lives in Memphis. When some people talk about collectors today it’s about guys who have a collection that reflects recent hype. Sneakerking of Memphis though… M. Morgan is hands down one of the dopest collectors in the country. He’s not hyped on websites or on YouTube with…
Congress’ anti-bots bill aimed at online ticket scalping could have an impact on sneaker shopping in the future. (Infrastructure Power Grid Cyberattacks, New Albany, Ohio. AP/REX/Shutterstock) Source: How Congress’ Anti-Bots Bill Could Make Online Sneaker Shopping Easier | Footwear News I would think that Congress would spend their time helping me get rid of my…
This was a series of tweets yesterday that sparked the question below: Tweet A: The shoes that are resold are very limited edition shoes. That’s what drives the resale. so resale can have no impact on primary market Tweet B: Sneaker heads will never understand just how niche their world is… Tweet A: Resale has…
Another Housakicks Footwear Discussion with Tayib and myself. This one is actually really good. Tayib is asking about how sneaker lovers unwillingness to try different styles and brands hurts the business and hurts themselves in the long run. Video breakdown on YT with links. I mention Bobbito Garcia’s book: Where’d You Get Those? 10th Anniversary…
When you are launching a new shoe, samples are critical to the development of the shoe. As most sneakerheads and fashion people know, samples cost a nice hunk of change. I think this is what makes me a little frustrated in the whole process. Like an artist when you take the time to invest energy…
