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Insider Ties: Are high-tech sports shoes worth the expense? – CBS News

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Footwear developers are using motion capture technology to create more individualized running shoes Source: Are high-tech sports shoes worth the expense? – CBS News I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/ I went into greater detail, but here is another article that is … Read more

Insider Ties: The Misleading Hype of Sneaker Technology

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Source: adidas NEWS STREAM : adidas’ BOOST technology powers Aberu Kebede to victory in Berlin Above is a post from adidas about one of their sponsored runners winning a marathon. If you visit any sports company’s website you will find a celebration of the athlete and how their gear inspired them and helped them to … Read more