Video Breakdown: 0:00 Intro 2:35 Stadium Goods 3:45 StockX & eBay 6:25 Disruptions Created Resale 10:45 OGs Get Diminished 12:25 The Spikes Lied 13:55 UGG is Top 10 15:55 Top 20 Sold on StockX 18:55 Buyers Have Options 21:10 The Greater Fool 24:46 The Big Reset 24:10 Wrap-Up eBay purchased SneakerCon and attempted to ramp…
Today adidas announced a further release of YEEZY inventory with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, adi Source: adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate On the adidas site and throughout…
There is a consistent misunderstanding and undervaluation of the resale marketplace for sneakers. While GOAT, StockX and eBay get the most coverage as resale platforms, Amazon remains the place for resale that more accurately reflects the retail environment. I’ve always stated that there are various forms of sneaker resale. One form assists retail with removing…
Mary N. Dillon, earlier Executive Chair and CEO of Ulta Beauty, Inc., has been appointed President and Chief Executive Officer and a member of the Foot Locker Board, effective September 1, 2022. Dillon has over 35 years of experience leading consumer-driven businesses in a diverse range of industries, from consumer-packaged goods to restaurants to telecom…
There are moments in sneaker culture that rock the foundation of how the entire industry is perceived. Typically, these moments happen when big names leave brands; like Kobe leaving adidas for Nike, or like Kanye leaving Nike for adidas. In most instances game changing moments in kicks aren’t really game changing. When the SNKRS app…
Last month I wrote a post on how resale was slowing down on both StockX and eBay. During the time since I wrote that post, Sneaker Twitter and Sneaker IG have exploded with discussions on Marcus Jordan backdooring Trophy Room kicks and Benjamin Kickz getting 500 pair of the coveted Union Air Jordan 2. The…
One of the primary methods of increasing the visibility of a listing on eBay is displaying a product with free shipping. On StockX the seller doesn’t pay shipping, my prediction is this Net change in the very near future. Businesses, in response to Amazon’s long-standing policies which have shaped all of e-commerce, all offer some…
Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…
Matt Priest and Andy Polk interview me for episode #309 of Shoe-in-Show. The question is how resale is being shaped by the supply chain and by StockX becoming the dominant source in sneaker resale. Check out the entire episode here: https://shoeinshow.com/episode/309-chris-burns-lights-again/
Year over year comparison finally reflects the reality of what I’ll label as Unassisted ReSale vs Assisted ReSale. What do I mean by URS vs ARS? Unassisted is the process of acquiring sneakers via legitimate methods: Retail purchasing and arbitrage, using the sneaker apps to win elusive, more coveted pairs, buying wholesale, all legit without…
Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they Zegna readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
Let’s revisit July to get a better grasp on how August shaped up. July had a lot of Dunks. August, I didn’t win hardly any raffles so the number of Air Jordan 1 and Dunks decreased. Here is what I wrote for July: The Average Resale Price in July on StockX was $129.68. This number…
August was slower because I took a week and a half off to take my son to Miami to start his freshman year. This brief disruption allowed for a group to encroach on the wholesale account I set up in July. Although the time away from the business allowed me to assess how everything operated…
I had 469 transactions in July 2021. That’s a jump back towards normal and doesn’t account for the number of wholesale transactions. I sold approximately 800 pair of shoes in wholesale. These shoes go on to be sold in retail outlets and on third party digital outlets. The wholesale is extremely limited in style, and…
100% Authentic. These are the actual pictures. Source: Size 10.5 – Nike Blazer Mid 77 Vintage White Black 2019 I sold the shoes pictured in this post on StockX. When I sent the shoes, they Zegna in perfect condition, brand new. By the time the box reached StockX, or when someone pulled the box out…
Average Sold Price In previous RRA’s I haven’t broken down my profit. I’d like to do that here, but it Net be confusing. I’ll try to make it as clear as possible. First I’ll give you the Average resale price of the shoes sold on StockX which was $112.62 before fees. After StockX fees, the…
Note: The RRA is based on my own sales numbers. This microset of data is meant to inform and I use it to make predictions about the sneaker industry. My ratio analysis consists of data pulled from utilizing third party marketplaces and wholesale relationships. The in-store analysis is my own research and does not reflect…
I’ve been using StockX since 2017. From 2017 to today my average sold price has decreased as more sellers find out about the platform. That’s only natural and it happens on every site. On Amazon, from October of 2011 to December of 2012, I generated almost $600,000 dollars. That number decreased as Amazon removed the…
Buy my books on business and the sneaker industry: https://arch-usa.com/shop/ StockX recently attained a 3.8Billion dollar valuation from their latest funding round. It’s becoming obvious the company is going to have to IPO soon. It’s now too expensive to be acquired by another major marketplace like eBay and the value is approaching the same level…
An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear have serious inventory issues. One City Gear store’s Jordan Brand wall was one of the worst things I’ve ever seen for a chain with an account in good standing with Nike. It’s not just one store either. Almost every store has a shortage of Nike inventory. This…
The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
