The Inexplicable Price Increase of the Jordan Why Not? Zer0.5 

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Source: Jordan Why Not? Zer0.5 Men’s Basketball Shoes. Nike.com I utilize resale as a gauge of how well a sneaker is performing at retail. I’ve been tracking the correlation between resale and retail for over ten years. I have enough information readily available to show the decline in basketball sneaker sales and to state clearly … Read more

Russell Westbrook Why Not? Zer0.4. Has Interesting Opportunities if Capitalized On

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For the launch of his new signature shoe, the Why Not? Zer0.4, Russell Westbrook and Jordan Brand commissioned six talented artists to create pieces inspired… Source: Russell Westbrook Elevates Two More Artists With The Why Not? Zer0.4. air.jordan.com This isn’t a detailed post on the Why Not? Zer0.4. It’s a celebration of the colorways dropping. … Read more

Russell Westbrook ‘Why Not?’ Spring 18 Look Book and Stockists

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IMAGES: CARLOS SERRAO STYLING: RUSSELL WESTBROOK To Russell Westbrook, style has never been purely about the way you dress. According to the reigning MVP, style… Source: Russell Westbrook ‘Why Nor?’ Spring 18 Look Book I’m trying to recall if there has been a time where another sports brand allowed one of their athletes to create … Read more

Market Value Of The Air Jordan Why Not Zero.1| Should You Pay The Resale Price?

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Originally posted on Housakicks In my post yesterday, I hope you were able to see the structure Nike has put in place for releasing their products. I explained that retailers like Footlocker ( and its derivatives), Finishline, DTLR will be allocated  performance/sporty shoes while sneaker boutiques like KITH will be given exclusive/lifestyle sneakers. And the the Air Jordan Why … Read more

MVP: Why Not? | Why It Doesn’t Help Jordan Brand or Nike Basketball

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Jordan Brand celebrates Russell Westbrook’s historic MVP season. Source: Nike News – MVP: Why Not? Let me be the first to say this is not a post bashing Westbrook. If you’re looking for that go elsewhere. Russell is the type of player I would have loved to coach. He works harder than anyone on the … Read more

From Big O to Big 0. #WhyNot | Higher Ground

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No matter what you think about Westbrook you have to admit this has been a season for the ages and one that won’t be broken for a very long time. The guy plays with a ridiculous amount of emotion and with the odds against him, he performed and led his team to a position no … Read more

The Misunderstood Genius of Russell Westbrook – The New York Times

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Following the departure of his superstar teammate, Russell Westbrook was left to lead the Oklahoma City Thunder all by himself. That’s when something special happened. Source: The Misunderstood Genius of Russell Westbrook – The New York Times This is possibly some of the most elegant sports writing I’ve ever read. Use the source link to … Read more

What is Effective Marketing? Russell Westbrook ‘Now I do What I Want’

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  The grocery store doesn’t have to market food. If you don’t eat, you die. Marketing is primarily for luxury items. Items that aren’t a necessity, but the item fulfills some type of hedonistic desire. Want to look cool? Buy this particular shoe. Want to get the girl/guy? Wear this cologne/perfume. You don’t need to … Read more

AIR JORDAN XXXI “CHICAGO” 

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The brand reflects on the energy of Michael Jordan’s adopted town with two shoe releases. Source: Nike News – JORDAN PAYS HOMAGE TO MJ’S SECOND HOME WITH THE AIR JORDAN XXXI “CHICAGO” Click the source link to check out some dope images of MJ and the iconic “Black Toe” aka “Chicago” Retro 1 and it’s … Read more