.SWOOSH: Nike’s Attempt at Creating SNKRS Level Interest in Web3 as Traffic and Trades Slow for NFTs

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WE KNOW. IT’S A LOT TO TAKE IN. Source: What Just Happened? The love/hate relationship with Nike’s SNKRS app generates the type of engagement brands dream about. Fans on SNKRS miss out on products and the engagement on Sneaker social media skyrockets. Fans win kicks on the SNKRS app, and the engagement propels to an … Read more

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Curry and Under Armour Unfortunately Follow the Trend: OWN HISTOR3: Coming Soon

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Prepare for something GOOD. To celebrate the greatest 3pt shooter of all time, we are dropping something GOOD. Drops Tuesday 12/21 8pm EST Source: Coming Soon I was on a call recently with a group asking if Under Armour was for real. The company used the issues around Covid and supply chain to clear inventory … Read more

How Nike’s Acquisition of RTFKT Highlights Hypocrisy in Their Pledge to Reduce Carbon Emissions

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What are NFTs and how can we determine their environmental impact? Additionally, how can we mitigate this in the age of digitalisation? Source: What Are NFTs, And What is Their Environmental Impact? | Earth.Org – Past | mid | Future When I lived in San Diego, I’d pick certain days to go to Pacific Beach … Read more

NIKE, Inc. Acquires RTFKT the Nifty Gateway Sneaker King

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The leading creators of virtual sneakers, collectibles and experiences, born in the metaverse, join the NIKE, Inc. family Source: NIKE, Inc. Acquires RTFKT I initially discovered RTFKT in February of this year while researching Beeple’s success with NFTs. I did a video requesting questions to mid to the founder of the site SneakerCred, Cash Patterson. … Read more