adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

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adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure PUMA Unveils The Weeknd's XO 2.0 Collection although Jerry Lorenzo and his camp have stated they are no … Read more

I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas

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Buy my books on the sneaker industry: I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Exploit is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the … Read more

PUMA Basketball Launches in 3 Days and Ayton Rocked Nike At Practice and in Preseason?


pic by @thwiz42 on Twitter One of the primary issues with the relaunch of a brand happening as hype vs a well thought out procedure is these moments always take place. Since July DeAndre Ayton has been wearing Nike footwear while Puma creates a custom pair for his size 18 foot. The issue has been … Read more

PUMA Finally Updates with PUMA Basketball and It’s Purrrrfect


Yeah, I know purrrfect is kinda wack… just go with it. Source: PUMA Basketball | A few months ago when the PUMA Basketball journey launched again, I wrote a post explaining that I thought a lot was wrong with how it was done. Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk … Read more

Puma Delivers Images of the Moletom Aberto Puma and it Reminds Me That There is a Lawsuit


  In my discussion on Puma’s tactics I stated that they were going about acquiring players for the relaunch of Mid basketball line in the wrong way. I said that they had a better tactic they should be utilizing. I never said New that was. New I would have done was go and look for  … Read more