As buyers reduce purchasing and default to readily available products at specialty running and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…
It’s actually hard to come up with a pun for On. I didn’t want a post about the products currently available via the On-Running website which can easily translate to streetwear and casual style to be corny, but here we are. Although I wrote that On-Running’s distribution strategy after the brand IPO’d seemed to be…
NXE Lo features a 3d molded footbed for air circulation, and rubber pods in the sole to offer maximum traction, Nubuck and suede accent the flexible stretchy uppers. Nature X – Clarks® Shoes Official Site (clarksusa.com) A little over a year ago Clarks rolled out their NatureX One. My immediate response was “On Running…
Erik Sowinski quickly moved out creating distance between the pack and himself. As a pacesetter, he won’t win the race. His job is creating the tempo. Watching him is like seeing a chef make the perfect plate. The chef creates the meal, lays it out to amplify the experience and then continues to create never…
Source: adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience adidas has undersold its Lightstrike and Repititor cushioning systems which has been prevalent in their amazing adios and Adistar CS running shoes. While there is the substance that the innovation at the Three Stripes is lacking, the growing…
Many continue to be critical of downtown #Portland but today was another example of the light that continues to find its way through the cloud we are supposed… | 13 comments on LinkedIn Source: Stephen Green on LinkedIn: #portland | 13 comments I tend to focus on the business aspects of the sneaker industry…
Runners’ quirks: Be the weird you want to see in the world | On (on-running.com) A week ago, Stephen Green reached out and asked me about On-Running. When Stephen asks a question there is usually something under the surface rumbling. I had written stories about On that ranged from exciting and positive like the OAC,…
Kith presents THE ROGER Pro by On in a Kith-exclusive black & ivory colorway, alongside its original white & indigo iteration. THE ROGER Pro, designed in collaboration with Roger Federer, exists at the intersection of performance, innovation and design with its high-density foam midsole, stability-enhancing footbed and impact absorbing Speedboard® technology. Wearability and durability are…
The Tony Award-winning choreographer leads us through his enigmatic film, which explores the intersection between athleticism and artistry. Source: Introducing Become a Mountain: A new film from Justin Peck and On Admittedly I hadn’t heard of Justin Peck but seeing that he was influenced by Savion Glover connected me to him. In a short film…
Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…
The ultimate casual sports hybrid, Nature X One is packed with performance materials and next-gen technology. Brand new biomechanically innovative soles compress at the heel and flex with your feet as they move, combining with targeted cushioning and a flexible construction to absorb shock and move freely. Using our iconic Tor sports silhouette, it’s a…
With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…
Source: Zen Running Club US When I first heard of Zen Running Club, my first thought was “another company using Asian inspiration to capitalize on the rush to monetize meditation.” I tend to lead with the first skeptical thought… don’t ask why; maybe my chakras need alignment. Seriously, I’ve been very skeptical about covering new…
Last week, On-Running IPO’d and like Allbirds and their pending IPO, both businesses are emerging growth companies with a long runway to make mistakes. The runway can be explained under a JOBS (Jumpstart Our Business Startups) Act which allows companies to forego reporting all aspects on their revenue in the first two years, or until…
I know that’s a picture of a Yeezy, but in this video at 3:23 seconds a topic I’d love to bring up in a board room for discussion takes place. When I talk about mainstream retail vs specialty retail, I’m talking the difference between walking into Chiappetta Shoes Inc and walking into a Shoe Palace. Those who…
THE ROGER Clubhouse is the standout tennis-inspired sneaker created with Roger Federer. Featuring concealed CloudTec® and Speedboard® technology for all-day comfort and agile movement. Free shipping & returns. Source: THE ROGER Clubhouse Limited Edition: everyday sneaker | On A few weeks ago, I flyknit I needed to deliver a list of alternatives to the Nike…
On’s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas’ 100% recyclable sneaker program. Watch this before you continue reading, because I don’t really need to write anything if you watch this. I’ll…
The Rock chose the right shoe for his high-energy cara of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
