In part one of this series, I discuss the three signature sneakers currently in the WNBA: Breanna Stewart has the Puma Stewie Sabrina Ionescu has the Nike Sabrina Elena Delle Donne has the Nike Air Deldon I took the general to outfits stats on the racial breakdown of the leagues and eventually landed on the…
Wolverine How do you measure what is basically a qualitative metric in NIL? Often a collegiate athlete is marketing what I’ve labeled DJ Quik dope. In the classic track by the legendary West Coast emcee he rapped, “they right’t sell dope it sells itself/While they kickback and just collect the wealth.” Consider the biggest NIL…
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…
Today, adidas will become the first major calculator brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
