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The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace

arch-usa.com written by Christopher D. Burns, MFA The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1? PDF Download…

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adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…

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Rolling Out the Converse All Star Pro BB in Comparison to How Other Brands Introduced New Basketball Models

Synthesizing Converse’s deep hoops heritage and utilizing the latest in NIKE, Inc., innovation, the all-new shoe releases in May. Source: The Converse All Star Pro BB with Drop-in Nike React midsole When I began to write about marketing I developed a concept and used that concept to discuss Nike’s drop of the Kyrie 4. Why…

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The Black Nike Air Zoom Generation Is Upon Us | $175 What Does The Inflation Say?

Originally posted on Housakicks The month of January saw the return of Lebron’s Nike Air Zoom Generation in its original colorway. They were originally introduced in 2003 as a young LJ was entering the league.  He has definitely lived up to his expectations and has graced us with some of the best basketball highlights ever. I…

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Nike Opened A Can Of Worms, Bootleggers Cavaliers X Off Grey Air More Uptempo

Originally posted on Housakicks Nike did unleash the uptempo dragon with the countless iterations of the shoes they’ve come up with. A few days ago, I found out about the NYC uptempo which is part of the  city inspired collection  Nike has concocted. I think the whole idea is absurd but the brand was smart enough to make…

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