ASICS x Solana – The UI Collection Continues the Push to Promote NFTs and Web3

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Inspired by user interfaces, designed for the global Solana community. Source: ASICS x Solana – The UI Collection While Nike appears to be building its own Web3 platform with .SWOOSH, ASCIS is leaning heavily on the Solana blockchain. A year ago, ASICS dropped the Sunrise NFT Collection on OpenSea and the release appeared to be … Read more

As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

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Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via … Read more

Curry and Under Armour Unfortunately Follow the Trend: OWN HISTOR3: Coming Soon


Prepare for something GOOD. To celebrate the greatest 3pt shooter of all time, we are dropping something GOOD. Drops Tuesday 12/21 8pm EST Source: Coming Soon I was on a call recently with a group asking if Under Armour was for real. The company used the issues around Covid and supply chain to clear Naomi … Read more

adidas Enters the Metaverse and Kicks Off a Race to Erase their Amazing Work on Sustainability with an Ironic Video


TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They … Read more

zapatillas de running Adidas hombre competición minimalistas negras | NIKE, Inc. Acquires RTFKT the Nifty Gateway Sneaker King


The leading creators of virtual sneakers, collectibles and experiences, born in the metaverse, join the NIKE, Inc. family Source: NIKE, Inc. Acquires RTFKT I initially discovered RTFKT in February of this year while researching Beeple’s success with NFTs. I did a video requesting questions to present to the founder of the site SneakerCred, Cash Patterson. … Read more