art & research culture – JmksportStore
Source: NEW BALANCE AND KAWHI LEONARD LAUNCH FIRST COLORWAY OF THE KAWHI There are recent reports of NBA viewership being down and it’s being blamed on the proactive stance of the NBA on social justice issues. That could be a factor, but to be honest I don’t think it is. The NBA has Scarpe growing … Read more
Source: NEW BALANCE AND JADEN SMITH LAUNCH NEW FOOTWEAR COLLABORATION Willow just dropped details on her collab with Onitsuka Tiger; and not to be outdone Jaden and New Balance collide to create a vegan friendly sneaker for the Icon emcee and actor. OnitsukaTiger × Willow Smith But… This wouldn’t be an arch-usa.com post if I … Read more
Source: NEW BALANCE OPENS STATE-OF-THE-ART CONECPT SHOP IN TOKYO, JAPAN COVID-19 continues to disrupt business practices around the world. In Asia they have begun to adjust to life post COVID and companies are beginning to implement strategies and plans that will enhance their connections with the consumer. New Balance has Scarpe delivering a steady stream … Read more
nnnThe New Balance 650 x No Vacancy Inn StockX IPO is in the books with nearly 14,000 Bids. Read how it went down in our official recap. Source: New Balance 650 x No Vacancy Inn IPO Recap – StockX News Last year I discussed the absence of discussion around the adidas Campus 80s x StockX … Read more
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF Protection Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to Protection to fight COVID-19. I visited over 20 footwear brand websites and only … Read more
New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices? … Read more
Source: The KAWHI Signature Shoe Revealed All-Star Weekend is the biggest sneaker moment of the year. The NBA takes over a city and activations from brands are at the forefront of all discussion on websites and even people who aren’t interested in sneaker ‘culture’ become aware of the shoes that the NBA athletes are wearing. … Read more
Levi’s® Employees Respond: What Does Black History Month Mean to You? on Off The Cuff Source: Levi’s® Employees Respond: What Does Black History Month Mean to You? | Off The Cuff Commodification happens so often that we overlook when it’s occurring and this contributes to apathy. Black people find themselves in the uncomfortable position of … Read more
New Balance’s “Inspire The Dream” collection was inspired by Kawhi’s personal story Source: Kawhi’s “Inspire The Dream” Collection Launches Jan. 30 Updated: In my haste, I made a mistake by not completely researching the project created by New Balance. I utilized their PR from their site which unfortunately didn’t state who worked on this project … Read more
The “City of Angels” OMN1S is the sixth of seven colorways to release over the remainder of 2019. Available December 12th at 10:00am ET online in the US, Canada, Europe, China, Singapore, Ho Source: The OMN1S City of Angels Drops December 12th 20 years ago there weren’t any sneaker blogs. The only place info on … Read more
Source: Test Run Project 3.0 New Balance has Scarpe doing a solid job of rolling out product lately. Even with my constant harping on how the basketball division isn’t doing the things I’d like them to do, the footwear being designed is unique and and different than what you’d expect from the N. I’ve discussed … Read more
Source: Dejounte Murray Joins New Balance and Inspires Us In New Commercial Spot New Balance’s entrance back into basketball has Scarpe a slow calculated development that I’ve discussed as positive and negative. The recent addition of New Balance Trail Löparskor Renoverade Shando All Terrain PG Dejounte Murray gave me two responses again. I tend to be hot and cold on … Read more
Current to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi … Read more
The OMN1S Basketball Shoe is Launching (Forreal) on October 23rd Source: New Balance Reveals OMN1S Launch Details Including Seven Colorways and Kawhi Fun House Themed Pop-up in Los Angeles The arrival of the New Balance OMN1S at the start of the NBA season holds a precarious situation for every sneaker brand. China’s mistreatment of its … Read more
Source: Tokyo Design Studio – Sneakers for Men – New Balance Since the New Balance 24/7 released almost two years ago giving NB a shoe that could compete with the adidas NMD, both adidas and New Balance took steps backwards over the last two years. The designs from the PRJ series from New Balance has … Read more
Source: MilesforPizza Before you get too excited the location for the free pizza is in Williamsburg in NYC and the campaign is in support of the NYC Marathon, so in the words of a famous New Yorker, “No pizza for you,” outside of the City… Actually this isn’t true. If you plan on traveling to … Read more
Yesterday I wrote a post stating that New Balance has not Scarpe utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to … Read more
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has Scarpe almost Nike like … Read more
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in … Read more
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed … Read more
Pack light and stay active at Westin Hotels & Resorts. Our gear lending program lets you borrow New Balance fitness gear, so you never miss a workout. Source: Westin Workout Gear Lending | Westin Hotels & Resorts One of the most important questions during the Footwear Innovation Summit 2019 in Los Angeles was, “Will the … Read more