The Real Sneaker of the Year | THE DEGENERATE by UNLESS Collective x Natural Fiber Welding

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All PLANTS. No PLASTIC. The world’s first regenerative sneaker. Made from the elements, to be worn in the elements, and designed to return harmlessly to the elements. Earth has a new favorite shoe. Handmade in Italy using next-gen plant-powered technology. The future of sustainable sneakers is plastic free. Source: THE DEGENERATE | Earth’s Favorite Sneaker…

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10 Questions with Camper’s Product & Storytelling Team on the Camper RunnerK21 Mirum®

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Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….

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Bellroy Builds Beautifully with Mirum® a Leather Alternative a Sneaker Brand is Just Sitting On

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Bellroy is a company that doesn’t require a description. The company crafts some of the most beautiful leather goods on the market. Although every time I see the owl, I think of Drake’s OVO, the brand stands at the corner of innovation and carry goods and accessories. This is a sneaker industry site however, and…

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MODHER Handbag and Wooly PDX Wallets Show What “Mirum” Could Look Like on an Allbird Sneaker

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Allbirds has yet to pull a Nike and leak photos to sneaker blogs to show everyone what their upcoming “leather” sneaker will look like, but as their IPO prepares to launch, I’m finding more reasons to be optimistic about the brand. The company Natural Fiber Welding is the creator of a material named Mirum. Allbirds…

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Allbirds Would Benefit From Touting NFW vs Just Saying “Plant-Based Leather Shoes” | Analysis

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Learn about Allbirds’ Plant Leather (aka vegan leather). For way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting speed and costs before the environment. We wanted to put an end to that with a 100% natural, plant-based leather. Source: Plant-Based Leather Shoes | Sustainable Leather Alternative From Natural Materials |…

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The Company Making the Material that Will Create the “Impossible Shoe” Launches a Blog | Natural Fiber Welding

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Source: Natural Fiber Welding Blog There are opportunities in business that only a select few get to be a part of: being a founder of Google, or the first employee, being in the dorm room when Facebook was born, and knowing the really awkward host of Saturday Night Live a few weeks back when he…

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