Misty Copeland

Under Armour’s MVP Campaign Is Not What You Think | Marketing

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  Lindsey Vonn Source: Most Valuable Pairings Under Armour’s primary issue in gaining ground and moving beyond the 5 Billion dollar threshold has always been their ability to connect. The brand always appears to be a last thought, instead of the first option when preparing to begin a workout routine and buying gear to participate. … Read more

Misty Copeland | Under Armour | Unlike Any is Brilliant

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The Unlike Any campaign is UA’s first visual and auditory masterpiece. Source: Misty Copeland | Under Armour | US Maybe it’s the MFA in me, or my complete admiration of Saul Williams that has made me a believer in this campaign by Under Armour. Maybe it’s a bit of both. Over the last year I’ve … Read more

Under Armour Needs Distance|Plank Has Two Options

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Every week there is a new issue affecting the UA “House”. The interesting thing is the issues primarily stem from Kevin Plank being completely out of touch with the position of the endorsers of the brand and the stance that most people who wear or could potentially wear the clothing have about Trump’s political policies. A … Read more