I’ll ask this question now before moving too far ahead. What brand is Matthew Boling wearing at the start of this training session? Don’t peak and scroll down or it becomes apparent. At 14 seconds in you can see clearly, he’s wearing an interesting running shoe. I won’t write the brand yet because you need…
Source: HOLO Footwear arch attempts to find a path to discussions on new brands. What typically happens is I see the brand out in the wild and then I begin to research the company. I look at articles and follow the founders quietly. I attempt to remain unbiased by not engaging founders of small brands…
CHECK YOUR SCHEDULE! The event takes place 9/26–9/28 in Steamboat Springs, CO. Source: Merrell Find An Athlete Search Form | Merrell Do you have enough wind to hit Mile High country and navigate a path to a potential athlete contract? The air is thin, the elevation over an extended 5K reaches 2,201 feet. You’ve hit…
Official Merrell site – Shop the full collection of Preview: Semi-Annual Sale starts TOMORROW! and find what you’re looking for today. Free shipping on all orders! Source: Sale – Preview: Semi-Annual Sale starts TOMORROW! | Merrell In the never-ending attempt to refresh and diversify the sneaker closet, I wanted to share my top 10 pick-ups…
Breathe in. Breathe out. Repeat. Relax. Sink into this moment. You there? Good. This is the place inhabited by Ojai-based artist, dreamer, and self-proclaimed “imperfect human” Daren Thomas Magee. VISUALS — JESS PURPLE / DAREN THOMAS MAGEE Source: The Go Slow Capsule Looking fly was once the root of all fashion choices. As years pass…
Source: Featured Collections – Unlikely Hikers | Merrell Group Hikes & Events – Unlikely Hikers While those in the know, get the allusion to ATCQ’s “Award Tour” in the title, this isn’t a post about touring the hip-hop landscape. This post is about finding opportunities to connect with community. Jobs, School, Work, Small Business,…
This image above is a concept website page I created for this post based on a concept called City Hiking. I built the splash page to show how Merrell could create a subsite for this category. I browsed their regular site (https://www.merrell.com/) and found 5 styles that could crossover into the utilitarian fashion scene. I…
photo by Brandon Dill Every year, the Memphis Flyer asks our readers to tell us all about the outstanding young people who are doing their best to make the Bluff City a better place. This time, we had a record number of nominees, and narrowing it down to just 20 was more difficult than ever. Speaking to…
#disabledveteran Buy the Merrell x Unlikely Hikers Moab 3 Mid WP: https://www.merrell.com/US/en/moab-3-mid-waterproof-x-unlikely-hikers/53941M.html?dwvar_53941M_color=J499993#cgid=unlikely-hikers&start=1 Visit the Unlikely Hikers website: https://unlikelyhikers.org/ Music by Vince Allen, subscribe to Vince on YouTube: https://www.youtube.com/@UCU4UrxP4sOrflGGPJYmEeoA
You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. [email protected] Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…
Source: Inside Merrell – Inclusivity in the outdoors | Merrell A quick search on this site for Merrell delivers an array of discussions. A few years ago, I had never heard of Merrell. Since that time, I’ve picked up over ten pair of the sneakers, boots and trail shoes, as well as apparel. As…
The transition from work and formal wear to athleisure has introduced the rise of sneakerboots. Many aren’t done very well, but some are perfect as the weather seems to be getting more extreme and random. Blazing hot summers have contributed to droughts, and winters alternate between freezing rain knocking out power to warm Decembers. The…
Merrell Official: Top Rated Hiking Footwear & Outdoor Gear There are videos you’d love to see go viral. Often what tends to capture attention are trivial items, a cute puppy, a bad fall, violence, inappropriate behavior… these things seem to latch on to the psyche and everyone joins in to laugh and look. In the…
With so many new sneaker companies showing up, many of the companies are known for one specific thing. For instance, when you think sport, you think Nike or adidas. Those names are synonymous with performance footwear and in particular running shoes. Certain brands have long histories of building footwear for various distances and for runners…
via Merrell on YouTube “It meant a lot to me that i made these connections on this trail with people and they wanted to see me succeed, they wanted to be part of the journey and that was just special to me” – Will “Akuna” Robinson on his favorite trail, the Pacific Crest Trail (PCT)…
Are collections acknowledging Black History Month, commodification or celebration? Nike and adidas have both gotten these collections wrong and smaller brands are now taking on the process of bringing attention to the rich contributions made by Blacks in America. Delivering a collection is complex. Everyone won’t like what’s being done, and this makes the task…
We Hike To Heal ? The Outdoor Journal Tour I wrote a post a few days ago explaining in detail that Merrell has very few Black employees and that Black people have barely heard of the company. It’s not my goal to make Merrell look like the example. I can’t do that. Even their own…
https://www.faithebriggs.com https://www.thislanddoc.com https://www.merrell.com/US/en/home I stated last year during my case study on outdoor sportswear that Black people are a viable market segment that should be catered to, but not pandered towards. The problem is outdoor brands sought to look towards youth culture which is always inevitably influenced by Black people, but does not have…
This semester while teaching the Problems in Retail class at UT Austin, I took on the task of learning more about a brand I’d never purchased before. This was not a paid analysis. I thought since my students were writing about new internships we should all look at a perceived problem for the brands/companies….
The photography by Neil was inspired by the work of Ryan Unruh on a project he completed for Allbirds: https://www.instagram.com/p/B5V2wDvB7Tr/ One of the best things about LinkedIn is the abundance of talented people there are to discover. Neil Shearer is a photographer who developed a series for the Nike Metcon SF (he took on the…
It seems that my coverage of Merrell is increasing as I begin to take longer looks into alternative brands in footwear and apparel. This is a good thing because what isn’t being presented and discussed on larger “sneakerhead” websites are stories unrelated to cool and youth culture. This leaves analysis and coverage of the amazing…
At the beginning of the semester I told my students I was taking on a case study to ensure that the online course would have more interaction. The inherent nature of online college courses is that the professor sits behind a firewall and the students feel disconnected. Since I was teaching a course on the…
