Uniforms, no uniforms, that’s the major contemplation by parents preparing for back-to-school. The immediate consideration when BTS is uttered, after K-Pop, is always elementary, middle and high school, but no one really considers college. Is the eighteen to twenty-something market a forgone conclusion? Pursuing an associate degree or bachelor’s degree is an expensive and time-consuming…
Rant: The USATF event was marred by possibly the worst viewing situation in all of sports. The livestream on Peacock was last minute and arrived at the conclusion of the afternoon. No thought was placed into how viewership of track and field has evolved and grown. YouTube remains the best opportunity to catch parts of…
My Body Took Me Here – Unlikely Hikers – Merrell Blog picture via UH When I originally began writing about Merrell footwear, I discovered a host of information about the brand. One of those things was that Merrell had released a number of sneakers created on a last designed specifically for women. The company had…
The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…
The latest advance in Nike Yoga apparel is now on nike.com. Source: Nike Yoga Infinalon In the midst of dialogue about Under Armour’s difficulties during COVID-19, Lululemon’s growth was brought up as the anti Under Armour story. I wrote about the brand in 2017, but I also thought Victoria’s Secret was doing an okay job…
TechLoom Ascend Lululemon has been making a serious push into men’s footwear and apparel this year. The brand is primarily known as a women’s yoga pants company. In the last month I’ve seen a number of campaigns touting the brands ability to connect to men with a quality product, but in all honesty I can’t…
The Vancouver born company has at its core… A CORE! Early this year I stated that two companies were forcing the male dominated sportswear market to adjust and do a better job. In that post I explained that lululemon and Victoria’s Secret were, “making sportswear pay attention. Women have been overlooked in the sports marketing…
The battle for a better bra is heading to court. (pic via Baltimore Sun) Source: Lululemon sues Under Armour over $52 bra – Baltimore Sun After launching what I think is one of the best campaigns from UA in the last few years, the brand gets hit for infringement over it’s sport bra. Lululemon, the…
