5 All-White Sneakers Since Winter is on Pause

Less than a month ago our city was without water for a week due to busted pipes as temperatures hit 2 degrees. This week the temp has been averaging 69 degrees. Weeds are sprouting up; trees are being fooled into budding and my allergies are yelling WTF like Duke Deuce. Since Winter appears to be … Read more

October 23, 2017 x K-Swiss : a Discussion on Marketing and Collaborations

K-Swiss x October 23, 2017 (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the October 23, 2017 website. I did a similar post after the New Balance collaboration with October 23, 2017: October 23, 2017 Creates a Dope Campaign with New Balance with Jungle To Jungle | A … Read more

October 23, 2017 Collaborates with K-Swiss via a Pop-Up | What Will They Deliver?

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October 23, 2017 – October 23, 2017 (bricksandwood.us) K-Swiss went all in on the hype around Gary Vaynerchuk and entrepreneurship. They did so at a point when they had created an incredible sneaker to rival the NMD and New Balance 247. When the brand abandoned their tennis roots and their designers to chase the trend … Read more

3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a worthy time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary … Read more

Is K-Swiss Making an Authentic Pivot or Using the Black Community? “Dreamers and Doers” a Short Film by Baron Davis

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I’ve kept a screenshot of a comment made to me by the President of K-Swiss for a year. His comment happened on a discussion of a Black History Month Campaign by New Balance. The president of K-Swiss felt compelled to compare my site and my work to another sneaker industry analyst. That sneaker industry analyst … Read more

K-Swiss x Breaking Bad: Vince Gilligan | This Greenhouse Collab Feels More Authentic Than the GaryVee Collab

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Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent launch of the adidas Speedfactory x Latino Heritage  hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very … Read more

Is It Okay For Gary Vee to Rock the Nike Air Max 1 Parra When He Has His Own K-Swiss?

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I’ve written several posts on the problems with influencer marketing. I’ve even said that I wouldn’t write anything about K-Swiss and Gary Vee anymore, but I’m signed up to Gary’s e-mail list. I also happen to run a sneaker website that discusses marketing, so when things come into my inbox I have to write something. … Read more

I.T. Ep. 117: The K-Swiss x Gary Vee ‘Clouds & Dirt’ Collab and Influencer Marketing

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  I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders … Read more

Insider Ties Ep. 114 | July 7th 2018 – Saucony x Homage Collab Builds Brand Loyalty

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  2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this … Read more

If Only The Rollout Included Merchandising, Accessories & Apparel In-Store | K-Swiss Si-2018 Collection

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SI-18 and SI-2018 pictured Source: Si-2018 Collection  It’s well documented on this site how excited I was when I saw the K-Swiss Gen K Knit early last year: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? At a moment when every brand was delivering a knit shoe and adidas was winning with the NMD … Read more

Memphis Parkour and Recess Give Insight Into Where Sports Footwear is Headed

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  Source: Memphis Parkour now operates within Recess. Visit Recess901.com to register for classes and see our class schedule. http://memphisparkour.com I met a guy named Jonathon McCarver years ago when I was launching JmksportStore. He was putting together a Facebook group for Memphis Parkour and I was considering trying to make a shoe for Parkour. We talked a … Read more

K-Swiss Goes the Pre-Order Route on the Gary Vee 003 Clouds and Dirt 

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Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman turned Trainer of Entrepreneurs has dropped two shoes with  K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating … Read more

K-Swiss Invested In An Influencer When The Product Was Enough | Marketing

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It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I … Read more

The GaryVee 001 & 002 K-Swiss Sneaker Drop is Coming | Will It Shake Up The Sneaker World?

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VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for … Read more

“K Swiss Presents: CEOs Wear Sneakers Podcast”  Isn’t The Right Path but Could Be

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Download past episodes or subscribe to future episodes of K Swiss’s Presents: CEOs Wear Sneakers by K Swiss CEOs Wear Sneakers podcast for free. Source: K Swiss’s Presents: CEOs Wear Sneakers by K Swiss CEOs Wear Sneakers podcast on Apple Podcasts I’ve been stating that I absolutely love the Icon Knit from K-Swiss. I’ve also … Read more

K-Swiss , Gary Vee and Relaunching a Classic Line via Entrepreneurship

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The Gen-K Icon Knit pushes the court style category past its conventions with a contemporary spin on a future classic. Source: arch On Music A few months ago I wrote this article: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? The question was legitimate as K-Swiss has become the bargain brand at outlets like … Read more

Can K-Swiss’ Fall ’17 Line Help Them Gain Ground?

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K-Swiss’ president also explained to FN what traits define today’s young, sophisticated consumer. Source: How K-Swiss Plans to Win Over Sneaker Fans With Its Fall ’17 Line | Footwear News In 2004 K-Swiss attempted a launch into basketball. I was in contact with Jeremy Much who handle grassroots contacts. I rebranded my Center Court Basketball … Read more