Joe Buckner

lululemon | Beautifully Savage: Joe Buckner, York Athletics and the Lost Art of Authentic Marketing

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The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second … Read more

When Brands Underutilize Platforms, How Do You Get the Message? York Athletics

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YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and hostile spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair, … Read more