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adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…

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With No Fear of God Collection in Two Years adidas Originals x Pharrell Williams Drop an FOG Styled Premium Basics Collection

  Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. Source: adidas Originals and Pharrell Williams Drop New Fall Colorways of their Premium Basics Collection It’s been almost two years since Jerry Lorenzo tatted the Three Stripes down…

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adidas nestor white jersey city park murder | Biz Talk Ep. 4 | Background Info on adidas, Resale, Hype and if Fear of God Can Help

This video is all over the place, but my primary point is that adidas is no samba as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that color designers…

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Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd

Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…

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