adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

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adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no … Read more

With No Fear of God Collection in Two Years adidas Originals x Pharrell Williams Drop an FOG Styled Premium Basics Collection

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  Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. Source: adidas Originals and Pharrell Williams Drop New Fall Colorways of their Premium Basics Collection It’s been almost two years since Jerry Lorenzo tatted the Three Stripes down … Read more

adidas Basketball Moving To Los Angeles Fulfills my Prediction for Jerry Lorenzo’s Direction


Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo coloring with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail. … Read more

Biz Talk Ep. 4 | Background Info on adidas, Resale, Hype and if Fear of God Can Help


This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers … Read more

Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd


Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to color with people outside of their companies? What do you think about Jerry Lorenzo coloring with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas … Read more

Insider Ties Episode 127 | How Nike Launches a Collab Using Long-Form Content vs Under Armour


The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and … Read more