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 Nike x UNDERCOVER vs Jun Takahashi x Vans | Even Nike Is Not Immune To Influencers & Designers Who Wear Other Brands 

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Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or JmksportStore footwear. I made my own brand. In order for people to believe in what I was trying to do I…

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Tretorn by Andre 3000 Needs to be More Vocal | Marketing

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Source: http://us.tretorn.com/index.php/andre3000/ Andre 3000 is every rapper’s favorite rapper and a lot of us who enjoy Hip-Hop music that celebrates musicality and lyrics still place OutKast as the most important duo in music history… not just Hip-Hop. From the moment Southernplayalistic dropped in ’94 (a year of classics in Hip-Hop), everyone knew OutKast was something…

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Reebok’s ‘Always Classic’ Campaign Aims For The Deceptive Power of Celebrity Influence | Marketing

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Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…

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Does Influencer Marketing Really Work? | Saucony Originators | Marketing

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A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…

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