Fly Human Fly: HOKA s Multi-layered Pursuit of the Run

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I wouldn t really relate running to flying, but the saying when a runner is fast, they re flying, is pretty common. Hoka takes the flight one step farther in what appears to be a whimsical marketing spot where athletes soar over cars and through parks trying to escape what looks like a cloud from Dr. Strange s Read more

HOKA is Mastering the Beneficial Aspect of Loving from Within | Niche Marketing Strategies

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HY ROSARIO discusses the Anacapa and Hiking Footwear I developed a not-so new concept marketing strategy a few years ago: Niche-Out Marketing & E.N.D.E.A.R.S© The D and E in the strategy are for Designers and Education. The reason I created the concept was to hopefully hit brands since I was having a difficult time garnering Read more

HOKA Captures My Attention with their Support of Black Women 

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Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop Read more

5 hoka one one clifton 8 1119393 bblc to Hit the Road in Perfect Running Weather

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photo via zapatillas de running HOKA asfalto maratón placa de carbono talla 46 The seasons are changing and with that comes the perfect morning running weather. When the fall arrives putting in a mile or two in the a.m. is much easier to do. One of the most difficult aspects of beginning a running routine is convincing people that the heat won t hurt Read more

Complete Separation From the Pack | Birkenstock s Performance in a Casual World

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BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn t run into any issues with claims and misrepresentations. People aren t running in Birks. They aren t doing deadlifts or HIIT in Birks. Read more

ASICS METARIDE™ | Bigger is Better?

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ASICS shoe designers share an inside scoop on the making of the revolutionary METARIDE™ shoe. Source: Behind the Design: METARIDE™ Technical running is the one area where consumers won t balk at the price of a shoe. Actually, that s not true. Jordan Brand retros are casual shoes and the price ranges from 160 500 dollars Read more

Insider Ties: Are high-tech sports shoes worth the expense? CBS News

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Footwear developers are using motion capture technology to create more individualized running shoes Source: Are high-tech sports shoes worth the expense? CBS News I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/ I went into greater detail, but here is another article that is Read more