5 Songs Representing Rap Royalty | Timberland’s Royalty Boot Celebrates Hip-Hop’s 50th Anniversary

Don’t feel like reading this post? Click and watch the video. Subscribe to arch on YouTube. Source: TIMBERLAND | Men’s Hip-Hop Royalty Timberland® Premium 6-Inch Waterproof Boots A few weeks ago when discussing the FUTURE73 50th anniversary of Timberland collection, I stated that Timberland had an opportunity to connect in a major way to Hip-Hop’s … Read more

Timberland Quietly Keeps Commitment to Support Black Designers with CNSTNT/DVLPMNT Partnership

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While sneaker and mainstream media celebrates the latest “Nike doing big things with Serena” Collection, I decided to take a dig into social media to check up on brands I began following during the height of “Supporting Black Businesses” to find out if any real support has taken place after all of the issues over … Read more

33 HI x BIG PUN Black/Red/Yellow | PREORDER – Don’t Stop, Get It, Get It

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We proudly present the Ewing 33 HI x Big Pun Black/Red/Yellow. The 4th and final project in our Big Pun series, this special shoe commemorates Pun’s November 10th Birthday and celebrates his legacy. Designed in conjunction with The Rios Family. Source: 33 HI x BIG PUN Black/Red/Yellow PREORDER It’s been almost 25 years since I’ve … Read more

Ewing Athletics Drops “Doe or Die” 25th Anniversary Celebration with a Limited Edition Sport Lite

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Hailing from East New York, Brooklyn, AZ debuted in the rap scene in 1994 with his stellar guest verse on Nas’ landmark debut Illmatic. Following an intense bidding war created by the verse, AZ released his own classic debut the following fall, Doe or Die, on October 10, 1995. Featuring the platinum hit single “Sugar … Read more

30 Years of Co-Opting, Ignorance and Growth | How Timberland Pimped Hip-Hop to a Billion Dollars

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7-24-2020 Update: I decided to dig deeper into Timberland and discovered that the company has been doing a lot of work. My post below created a dialogue with the team at Timberland and I’ve adjusted my position on this matter. This is an instance of “Good Trouble” with the potential for a better story. Read … Read more

This is Hip-Hop… It Can’t Be Gospel, Can It? Dope: SEND JUDAH FIRST

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The San Diego emcee who once dominated Snoop Dogg’s Underground YouTube top spot for months has discovered his voice again and while Tobe Nwigwe is currently dominating the viral Hip-Hop scene with his conscious, gospel inspired rap, Judah is a better emcee because he actually understands hooks (and this is coming from a guy who … Read more

I Can’t Stop Listening to SOLE’s Pranayama | Dope S–t I Like

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In 2017 I faced one of the biggest economic setbacks anyone could experience. In 2015 I made 700,000 dollars. In 2016 I made 300,000 dollars. In 2017 everything was gone. I tell the story and explain how losing half a million dollars was a matter of making a conscious decision after making a lot of … Read more

Project + Exec | Bridge the Idea – Pardé Bridgett

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  Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands … Read more

Bobbito Garcia’s ‘August 20, 2018’ is a Masterpiece Documentary That’s One Part ‘Still Standing’ & One Part ‘Beautiful Struggle’

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  Too often the stories of our heroes are told after their demise. We get the details about what they went through via biopics or biographies. That’s not a problem, but in Hip-Hop it’s a constant which is unfortunately common because our shining stars are cut down in their prime. Bobbito Garcia’s life has been … Read more

Dope S–t I Like | Back this Kickstarter Project for the Culture – ROCK RUBBER 45s

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  THIS IS THE LINK FOR YOU TO CLICK AND BACK THIS PROJECT, SO CLICK IT B. Before you ask, I already backed the project so I can get the tee shirt and stay playground fresh. If you’re on this site I don’t need to go into details on why another Bobbito documentary is important … Read more

Glitch (Architect Music) – MLS (Monotone & Lou Slug) | Dope S–t I Like 

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  http://officialmls.weebly.com Everybody is trying to recapture the look and style of the 90s, but no one seems to be really trying to capture the flow and feel of the music. Mumble rap abounds and while everyone is allowed to have their favorite type of hip-hop, but there is something about that grimey, lyrical hip-hop … Read more

Dope S–t I Like: Madina Design

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Madina Design – Designer with a passion for Hip Hop, Hip Hop clothing, fashion, design, old school, classic, art, photography, illustration, goldenera. Source: Madina Design – Hip Hop Clothing & Design – Madina Full disclosure, I haven’t bought anything from Madina, yet. I’ve been sharing, liking and being a social media follower for years, but … Read more

Anderson .Paak & The Free Nationals: ‘Miss Right’ SXSW 2016 | NPR MUSIC FRONT ROW – YouTube

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Alright, I finally picked up Venice after grabbing Malibu and while Malibu temporarily bumped Raleigh Ritchie from rotation, this song right here… Dope as F–k. Click the links and go buy this damn album and thank me later. In the meantime peep the live session on NPR from March 2016.