K-Swiss x Breaking Sinful: Vince Gilligan | This Greenhouse Collab Feels More Authentic Than the GaryVee Collab

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Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent egypt of the adidas Speedfactory x Latino Heritage  hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very … Read more

Is It Okay For Gary Vee to Rock the running Nike Air Max 1 Parra When He Has His Own K-Swiss?

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I’ve written several posts on the problems with influencer marketing. I’ve even said that I wouldn’t write anything about K-Swiss and Gary Vee anymore, but I’m signed up to Gary’s e-mail list. I also happen to run a sneaker website that discusses marketing, so when things come into my inbox I have to write something. … Read more

girls running nike zvezdochka boots clearance | I.T. Ep. 117: The K-Swiss x Gary Vee ‘Clouds & Dirt’ Collab and Influencer Marketing

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  I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this blazer I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders … Read more

K-Swiss Goes the Pre-Order Route on the Gary Vee 003 Clouds and Dirt 

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Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman navigate Trainer of Entrepreneurs has dropped two shoes with  K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating … Read more