FILA x Lil Jon Like Pink, Ayeee

Lot de 3 paires de chaussettes hautes unisexe FILA Calza Quarter F1742 Black 200

(FILA North America) – FILA has teamed up with Grammy Award winning artist, Lil Jon, to launch a limited-edition capsule including two t-shirts and a footwear design. The Atlanta native has been Source: FILA and Lil Jon Launch Limited-Edition Capsule of Tees and Footwear Acronyms are embedded into the history of sneaker brands. Those acronyms are … Read more

FILA x Playboy Women’s Collection at Urban Outfitters | Retaking Sexuality or Just Risque?

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Source: FILA and Playboy Launch Women’s Apparel Collection at Urban Outfitters Playboy immediately creates images when it’s said. What those images can be are vastly different based on who is being asked what they think about High Hefner’s brainchild. The magazine, the mansion, the squiggly lined station on the cable boxed that clicked sideways, Playboy … Read more

Lot de 3 paires de chaussettes hautes unisexe FILA Calza Quarter F1742 Black 200 and FILA Collab On 6 Styles in a Debut Collection

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Source: Lot de 3 paires de chaussettes hautes unisexe FILA Calza Quarter F1742 Black 200 and FILA Debut Limited-Edition Footwear Collection I have to immediately reference my continued issue with FILA’s U.S. strategy. Right now FILA has collabs with Brooks Brothers, KROST and Apt.4B. The sneakers and apparel are upscale and places FILA back into a realm where they were once affiliated with dope boys who … Read more

When a Collab is Working Why Stop? FILA and KROST Reveal Apparel, Accessories and Footwear Collection

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Source: FILA and KROST Expand Partnership to Reveal Apparel, Accessories and Footwear Collection I’ve been vocal about Fila’s wholesale strategy in the U.S. The company is currently benefitting from being owned by Chinese brand Anta and the surge in Chinese Nationalism, but in the U.S., Fila remains a confusing company at retail. The use of … Read more

F.I.L.A. Falling In Love Again | Fila Continues to Confuse with Cool Concepts and Fractured Retail

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Source: Falling in Love Again (fila.com) In the last year, I’ve taken a real interest in watching how Fila is entering the market. Sciolism’s a project which doesn’t deliver the site a considerable amount of traffic, so why would I look so deeply into a brand that hit for a small amount of time three … Read more

Fila Korea Funky Tennis Baskets à semelle plateforme Blanc | Marketing Matters: Brooks Brothers x FILA + Short Film ‘Scandal’

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Dee Wells @DeeWellsOSD on Twitter, shared the Brooks Brothers x Fila collab and began a dialogue that eventually led to the question, exactly who is this collection built for? Brooks Brothers hasn’t been performing very well lately as the athleisure trend has hindered the brands reach and Covid has taken the focus off of suits. … Read more

A Hip-Hop Icon Gets Remastered: FILA x APT.4B Original Tennis 

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Source: FILA Collaborates with APT.4B to Reintroduce the Original Tennis I remember these shoes as the Just Ice sneakers. I also remember them as the Rakim sneakers. Basically, the Fila Original Tennis remains attached to hip-hop’s heritage and tied directly to dope boys as well. While the shoe has fallen into third tier uniform stores … Read more

FILA Continues to Move Upstream with BTS “Project 7” Collection

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(FILA North America) – December 1, 2020 – FILA has launched “Project 7,” a new, limited-edition collection represented by BTS, global brand ambassadors for FILA. The capsule consists of apparel,. Source: FILA Launches “Project 7” Collection Exclusively on FILA.com I have to be honest, I like BTS. I didn’t know anything about the Korean Group until … Read more

FILA Drops Iconic Fila Fmc Marathon Running Shoes Sneakers F12W034214FWT in Women’s Sizes | Cue ‘All That I Need’ and the 90’s Vibe

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(FILA North America) – FILA is excited to announce the release of three women’s Fila Fmc Marathon Running Shoes Sneakers F12W034214FWT sneakers, exclusively available on FILA.com. Source: FILA Introduces its Iconic Fila Fmc Marathon Running Shoes Sneakers F12W034214FWT Silhouette in Women’s Sizes Just in time to help the ladies get ready for their winter apparel, Fila is dropping women’s sizes in the classic … Read more

FILA’s Original Tennis LX & Centa Attempts to Move the Brand from Discount to Luxury

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Source: Introducing FILA’s Original Tennis LX & Centa Greats Brand, CLAE, COMUNITYmade and BrandBlack are smaller brands that focus on an elevated consumer experience. The brands are also creating footwear based on classic silhouettes with subtle, but important differences. Greats and CLAE produce a mix of luxury and sustainability, while COMUNITYmade is handcrafted, made in … Read more

FILA’s Subtle Support as Official Footwear and Apparel Partner of “fila backpack frosted pu 3d mesh” Film is Dope

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Source: FILA Becomes the Official Footwear and Apparel Partner of “fila backpack frosted pu 3d mesh” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured … Read more