Note: The team at NB reminded me that there is a Blackout according to Rule 40 during the Olympics: Rule 40, a bye-law of the Olympic Charter, states that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his or her person,…
Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…
Under Armour Welcomes WNBA Star Rookies Bella Alarie, Kaila Charles and Tyasha Harris to Elite Roster (The Dallas Wings landed Ty Harris (above) at no.7 in the draft, a pass-first point guard that steadily increased her scoring each season. She finished her senior season with 12 points per game to go alongside an impressive 5.7…
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
Source: New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract The former Harvard sprinter is now signed to NB. I don’t often fall into the discussion on politics because ultimately the uncertainty of companies to align with a president or a policy is built on a completely different set of values than regular people….
A quick search on Puma on this site will deliver over 122 posts. I’ve been discussing the recent success of Puma, but I’ve also been explaining that the brand has to find a way to endear men to the brand in at least a fraction of the way that women have gravitated to Fenty….
Oct 18, 2017; San Antonio, TX, USA; San Antonio Spurs forward Rudy Gay (22) is fouled while shooting by Minnesota Timberwolves shooting guard Jamal Crawford (behind) during the second half at AT&T Center. Mandatory Credit: Soobum Im-USA TODAY Sports Source: Rudy Gay Speaks on New Shoe Deal That’s the First of its Kind | Nice…
Source: 16 USA Volleyball & Olympic Hopeful Athletes Join the adidas Family (Paige Tapp pictured) The information in regard to this signing is extensive so I won’t try to copy and paste it below. Use the source link above to read quotes from the athletes and information regarding footwear and apparel programs being designed and…
Source: Under Armour Just Signed A$AP Rocky It seems that Rihanna, Yeezy and Pharrell are driving brands towards music influencers. Actually, let me be honest. This started with Converse and punk music. The Chuck Taylor is synonymous with Rock and Roll. The shoe has stood the test of time and remains one of the most…
Source: Reebok News Stream : Teyana Taylor Steps Forward with Reebok Classic Okay after “Fade” I don’t know one dude who isn’t checking for anything Teyana Taylor. I mean, personally, I don’t know if I could have been Iman Shumpert. The video was damn near soft… Nevermind. Reebok is doing some interesting branding here. Interestingly…
The Liberty’s Kiah Stokes, who is playing for the Turkish team Besiktas during the W.N.B.A.’s off-season, was celebrating on New Year’s Eve at an Istanbul club when a gunman killed 39 people at a nightspot just down the street. CreditJessica Hill/Associated Press Source: To Supplement Pay, W.N.B.A. Players Put Their Safety at Risk – The…
Source: Under Armour Adds Pure Power To Its Athlete Roster With Superstar Leonard Fournette The LSU running back will is probably the most marketable of any of this years’ draft class entering the NFL combine. The signing fits Under Armour’s core which is football, but will this season move the needle for sportswear? The signing…
Champions and Olympians dominate the list of 2016’s most marketable athletes, who almost all rate high on awareness and likability. (Photo by Elsa/Getty Images) Source: The 10 Most Marketable Athletes Of 2016 The top ranked athlete wears what brand? Before you click through I challenge you to write your top 5 athletes down just to see…
Source: adidas NEWS STREAM : adidas’ BOOST technology powers Aberu Kebede to victory in Berlin Above is a post from adidas about one of their sponsored runners winning a marathon. If you visit any sports company’s website you will find a celebration of the athlete and how their gear inspired them and helped them to…
