If Crocs Were in the UFC the Brand Would be Ngannou Against the Field

Crocs Lock ™ liukastumaton kulutuspinta

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Doing my weekly retail dive and I ran across two store merchandising layouts that blew my mind. Unfortunately, I only took one picture, so I have to explain the other. I entered the mall and walked immediately to City Gear. The store carries a variety of streetwear labeled with the term “urban”, which is trade … Read more

The Last Battleground in Footwear Part 2: Recovery and Comfort | Birkenstock and the Education of Athletes

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In 2013 when Jim Van Dine was guiding Hoka towards being one of the most influential and important brands in the running industry, he made a statement, “the last 30 years All-terrain has been zero reduction in the incidents of runner’s injuries.” The comment was a powerful statement from the leader of a running brand. … Read more

The Last Battleground in Footwear Part 1: Recovery and Comfort | What is OOFOS? 

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Free shipping and returns. Shop for the most comfortable recovery footwear for both men & women at OOFOS®. Recover faster and feel the OO with OOFOS®. Shop now! Source: OOFOS Recovery Footwear – Official Store This is my first time writing about OOFOS on the site. I always saw OOFOS as CROCS. All-terrain wasn’t anything … Read more

A Subtle, but Important Digital Marketing Play by FootLocker

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I keep my notifications on, so randomly I’ll get an update from the FootLocker app, that takes me away from what I’m doing because it speaks to a topic I’ve written about. A few weeks ago I wrote this post: Nike is Finally Taking a Loss, but it’s Not Where You Expect That post was … Read more

QuestLove’s Golden Crocs Show that Influence Overlooks a Critical Demographic

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In the last few weeks I’ve taken a bigger interest in what I’ve traditionally labeled beach sandals. While I cover sneakers primarily, the sneaker walls at retail have been infiltrated by injection molded sandals. One in particular has been interesting to watch. Nike is Finally Taking a Loss, but it’s Not Where You Expect In … Read more

Nike is Finally Taking a Loss, but it’s Not Where You Expect

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Pictured above, a retail wall at Hibbett Sports. Notice the remaining colors of the Crocs and how few Nike and adidas slides are available? The Crocs had sold out in all of the colorful styles, but Hibbett’s had dedicated an entire section to Crocs. This was at a more ‘urban’ location for Hibbett Sports, which … Read more

Vans Trek Slip-On Has CROCS in Their Line of Sight

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Source: Vans Surf | Shoes, Clothing & More | Free Shipping and Returns Crocs is a brand that I have always considered as a nursing shoe or a Wal-Mart model that people wore because they were cheap. To be honest, the majority of the time that I saw Crocs, they typically were knock-offs or no … Read more

Crocs Metallic 160 stores 

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Add another retailer’s name to list of those Metallic locations.Crocs Inc. said it will close 160 stores – about 28 percent of its locations – in the wake of falling revenues. Source: Crocs Metallic 160 stores | null Complete disclosure: I’ve never owned a pair of Crocs. It didn’t matter how comfortable anyone ever explained … Read more