Bodega’s ‘In Conversation w/ Kacey Lynch of Nike Photo TL Shox’ Is Transformative Content

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pic via Bodega Source: In Conversation w/ Kacey Lynch of Nike Photo TL Shox I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers … Read more

I.T. Ep. 131: Brands Are Becoming Content Driven Again | Nike, adidas & Under Armour

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In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store … Read more

Under Armour, Curry 5 and YouTube Series -Home Court: Baltimore | How Under Armour is Building Bridges

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  Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit. … Read more