Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports. In a recent post on Saysh, Allyson Felix’s footwear…
Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
