Source: https://www.kickstarter.com/projects/societynineshoe/society-nine-womens-boxing-shoe Site: https://societynine.com/ Yesterday, my daughter and I turned on the Sean Fagan 20 Minute Muay Thai workout instead of running or lifting weights. My daughter is 12, but she’s participated in UFC training with a pro as the leader of her class. My boxing and training snow in the Navy, but is really…
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals. Source: Boxer Rex Tso Stars in Latest “Just Do It” Film I’ve been making a number of analysis in regard to the marketing misses by Under Armour. One of my major complaints was…
Mayweather wore down McGregor, a mixed-martial arts star making his debut as a professional boxer, in the early rounds to set up a punishing end. (pic Steve Marcus Reuters) Source: Mayweather, a Defensive Mastermind, Beats McGregor With His Fists The New York Times gives a description of the sweet science utilized in Mayweather beating McGregor….
In back to back weeks Under Armour has been the brand behind two of the biggest boxing matches in the last few years. While boxing is a niche sport and many people have abandoned the sweet science for MMA and UFC, when you get fighters like Alvarez who beat Chavez Jr. last night and…
After Anthony Joshua’s victory over Wladimir Klitschko, a few things are clear: Joshua is fast becoming boxing’s No. 1 star, and Klitschko, at 41, is still a force in the heavyweight division. Source: Things we learned from Joshua-Klitschko This ESPN article explains how big this victory by Anthony Joshua is. This is one of…
Source: Boxing Boxing is not the draw that it used to be. It’s turned into a sideshow in many ways and MMA is taking a lot of the audience, but the sweet science remains one of the purest sports. It’s been years since Evander Holyfield made the heavyweight division a thing to look forward…
Source: Under Armour | Pursuit Collection I actually think boxing remains an untapped source of marketing for UA and other brands. The sweet science isn’t as provacative as it once was. There isn’t a definitive star and no one is making an effort to create another big name. BF Junior Lightweight Champion Gervonta “Tank” Davis…
Boxing for fitness is on the woven these days and a lot of people are finding it more accessible. This is great because it’s an excellent form of cardio All photography credited to Kezia Nathe. Source: ALL-CITY ATHLETICS BOXING FITNESS TIPS – YORK Athletics Mfg. York is slowly becoming one of my favorite brands to check…
