adidas x IVY PARK: A PARK TRAIL Delivers a Ton of Visuals for the New Collection

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  adidas and Beyoncé’s IVY PARK announce their latest collaborative collection called PARK TRAIL; a new rule-breaking, trail-blazing expression of performance wear from adidas x IVY PARK. PARK TRAIL is Over 116 visuals are available to browse for the latest collection with Queen Bey. It’s the most extensive amount of imagery for any product release … Read more

An Abundance of Ivy Park Rodeo Collection Proves adidas is for the People

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Source: IVY PARK RODEO: FOURTH IVY PARK COLLECTION WITH BEYONCÉ In direct contrast to Nike’s latest strategy, adidas is producing enough product for anyone who wants to rock with the Beyhive. There are more than enough options still available in the latest collection from Beyonce and adidas. The quick question is whether this drop was … Read more

As the World Cheered for Beyonce x adidas, Nike Snatched Naomi Osaka away from the Three Stripes


The deal begins this week. Her first official female in Nike gear will be the WTA Event in Stuttgart, beginning April 22. Source: Tennis Superstar Naomi Osaka Signs with Nike Less than a year removed from the biggest win of her life where she broke down crying and drew an entirely new group of fans … Read more

Insider Ties: Athleisure, Beyonce and Outlier – 5 charts – Digiday


  As mall footfall wanes and Amazon looms, athleisure has been an unlikely boon for retailers in need of some good news. Source: Stretching out: The global athleisure boom in 5 charts – Digiday The Digiday article has a lot of charts and information to say one thing, jeans and khakis are in troubled waters. … Read more