Why $UAA Under Armour’s Move Away from Exec arch On Music Was a Harbinger That I Missed

Source: Financial Times Anyone who reads this site understands that I’ve always had an affinity for Under Armour. The startup represented to me an opportunity to capture a share of the footwear and apparel market in an era dominated by Nike and adidas. Unfortunately, the more I began digging into the numbers around Under Armour … Read more

Skechers USA Growth Shows that the Term “Athleisure” is Flawed

SKX stock looks poised to have an impressive 2018 and makes Skechers one of the best picks in the athletic gear space right now. Source: Skechers USA Inc Is Killing It in Athleisure and Just Getting Started The success of Skechers in the last year has led a major analyst to report that, “it’s a … Read more

It Was Casual Athletic First|Athleisure: Here to Stay|GamePlanA


Runtastic CEO Florian Gschwandtner puts his suit and tie in the closet and encourages workwear that reflects your lifestyle. Source: Athleisure: Here to Stay I used Runtastic prior to it being acquired by adidas. It was a great app that allowed me to monitor my workouts and quickly share whatever stats I had to social … Read more

Amazon plans to sell its own line of workout clothes – Recode (Amazon Is A Pimp)


The online retailer is going to be competing with Nike and Under Armour in the activewear market. by Jason Del Ray Source: Amazon plans to sell its own line of workout clothes – Recode @IBD_Low (Elaine Low) shared this article from Recode and it immediately caught my eye and reminded me of something I heard … Read more

Insider Ties: Athleisure, Beyonce and Outlier – 5 charts – Digiday


  As mall footfall wanes and Amazon looms, athleisure has been an unlikely boon for retailers in need of some good news. Source: Stretching out: The global athleisure boom in 5 charts – Digiday The Digiday article has a lot of charts and information to say one thing, jeans and khakis are in troubled waters. … Read more

Stay Fresh in Cool Colors: JmksportStore TR-114 (Caramel and Shadow)


The JmksportStore TR-114 sounds like something really technical. It’s not. It’s a classic trainer silhouette updated with premium suede and textured canvas. An excellent pickup for any season the stylish shoe is a comfortable classic with a retro running feel. Pair with denim, joggers or khakis and you can dress the shoe up or down. With a … Read more