Anthony Joshua Leads the Charge as Under Armour Doubles Down on Youth Sports in Europe Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to separate, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea … Read more

Under Armour Nails the Niche in the International Space with Anthony Joshua and Maulo

Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work … Read more

Under Armour® is Starting To Do Something Right | Marketing


Shop for 2017 summer gear, polos, backpacks & more. Under Armour makes game-changing sports apparel, shoes & accessories. FREE SHIPPING available + FREE Returns. Source: Under Armour® Official Store – FREE Shipping available In the last year I’ve taken the time to analyze brand websites and look to see where some changes could enhance … Read more

“5 Feet, 9 Inches. 48 Wins, 34 By KO. @Canelo #IWILL | Under Armour Marketing


I’m paying close attention to the marketing aspect of Under Armour. Last week I stated that they had a clear advantage in boxing over other brands and that a solid promotion of their athletes could generate more interest. Under Armour is obviously paying attention and they are spending more time developing their marketing on boxing. … Read more

Under Armour Has To Act Faster! Joshua TKOs Klitschko


  After Anthony Joshua’s victory over Wladimir Klitschko, a few things are clear: Joshua is fast becoming boxing’s No. 1 star, and Klitschko, at 41, is still a force in the heavyweight division. Source: Things we learned from Joshua-Klitschko This ESPN article explains how big this victory by Anthony Joshua is. This is one of … Read more

Under Armour Should Be Promoting Boxing More | Anthony Joshua vs Vladimir Klitschko 2017


  Source: Boxing Boxing is not the draw that it used to be. It’s turned into a sideshow in many ways and MMA is taking a lot of the audience, but the sweet science remains one of the purest sports. It’s been years since Evander Holyfield made the heavyweight division a thing to look forward … Read more