art & research culture – JmksportStore
Buried in the details around this dope celebration of Hip-Hop and Sneaker Culture is a small detail: Allbirds and Veja are involved in this event. To my knowledge this is the first effort by environmentally conscious brands to participate in the education of the sneaker community. The information Allbirds and Veja will discuss isn’t presented … Read more
Allbirds is not living up to its billion-dollar valuation which led to their IPO $BIRD. Topics in this video: A look at third party marketplaces like Amazon and eBay. eBay in particular shows $600,000 dollars sold on the keyword Allbirds at an average price of 41.90 a pair. Amazon’s brand registry with Le Mouton, a … Read more
I’m very critical of Allbirds. I don’t own a pair of Allbirds, but I’ve written about the company for years. I’ve questioned their marketing strategy and their ability to grow into a different segment. I still question if they will ever cross over to other demographics beyond Silicon Valley and White America (yes, I wrote … Read more
Source: The World’s Most Comfortable Shoes Allbirds was the darling of Silicon Valley. The sneakers became a part of the VC attire. The simple, understated design allowed wearers to feel like they were being more eco-conscious, and the sneakers gave fans a chance to dress sans logos. The eucalyptus fiber and sugar sneaker funded to … Read more
Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two … Read more
Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe, … Read more
Source: Zen Running Club US When I first heard of Zen Running Club, my first thought was “another company using Asian inspiration to capitalize on the rush to monetize meditation.” I tend to lead with the first skeptical thought… don’t ask why; maybe my chakras need alignment. Seriously, I’ve been very skeptical about covering new … Read more
Allbirds has yet to pull a Nike and leak photos to sneaker blogs to show everyone what their upcoming “leather” sneaker will look like, but as their IPO prepares to launch, I’m finding more reasons to be optimistic about the brand. The company Natural Fiber Welding is the creator of a material named Mirum. Allbirds … Read more
With so many new sneaker companies showing up, many of the companies are known for one specific thing. For instance, when you think sport, you think Nike or adidas. Those names are synonymous with performance footwear and in particular running shoes. Certain brands have long histories of building footwear for various distances and for runners … Read more
Last week, On-Running IPO’d and like Allbirds and their pending IPO, both businesses are emerging growth companies with a long runway to make mistakes. The runway can be explained under a JOBS (Jumpstart Our Business Startups) Act which allows companies to forego reporting all aspects on their revenue in the first two years, or until … Read more
Allbirds IPO Filing Shows Jump in Both Sales and Losses – Bloomberg To remain impartial when discussing Allbirds’ pending IPO is a difficult task as my company JmksportStore and “Allbirds” began on Kickstarter at the same time. Allbirds gained the front page due to the number of backers and the rest is history. Their success … Read more
Learn about Allbirds’ Plant Leather (aka vegan leather). For way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting speed and costs before the environment. We wanted to put an end to that with a 100% natural, plant-based leather. Source: Plant-Based Leather Shoes | Sustainable Leather Alternative From Natural Materials | … Read more
Source: Men’s Tree Pipers – Kaikoura White (White Sole) pictured above Source: Rothy’s RS01 Sneaker in White Allbirds Tree Pipers Rothy’s RS01 Sneaker $95 $175 Sustainability? Yes Sustainability? Yes Half sizes? No Half sizes? No I most recently bought the Saucony Court RFG as my sustainable sneaker option. I also own two pairs of COMUNITYmade … Read more
adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things … Read more
Source: Allbirds x PENSOLE presents Better Responsible Design Program (BRD) – Pensole Design Academy NOTE: Applications for the BRD program are open today (April 19) through Monday, May 24. The course will run for six weeks starting Monday, June 7th. Allbirds & PENSOLE are searching for aspiring designers who want to help reshape how the world perceives sustainability. We … Read more
Bloomberg recently shared an article asking if Allbirds’ 1.7 Billion dollar valuation can be lived up to. I responded, not yet. My reasoning requires a video of its own, but what I’ve seen from the brand is that they have an amazing ability to be first in the controversy around sustainability and footwear, but they … Read more
Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators. If a sneaker collab … Read more
Yesterday, I posted this video about the launch of the Allbirds x Staple Collab. I.T. Ep. 199 | Is the Allbirds x Staple Dasher a Collab You’re Going to Check For? – JmksportStore-USA (arch-usa.com) As the day went on, it was clear something was amiss. The launch strategy for this release seems to be very … Read more
Buy my books on the sneaker industry: https://amzn.to/3lD82gb https://www.allbirds.com/pages/staple I’ve written extensively about Allbirds. The company is vocal about the work they do to create products that are sustainable. They aren’t really a brand that enters the realm of sneaker culture, but with this collab it seems they want to find a way to reach … Read more
Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the … Read more
FUELING THE FUTURE OF FOOTWEAR is a hands-on master class featuring footwear design, color & material design, and brand+marketing design. Source: PENSOLE x Allbirds – Pensole Design Academy Allbirds is the beginning of the end for me. Anyone who knows me understands that I don’t look at Allbirds in the same way that everyone else does. … Read more