Saucony Channels Doernbecher with the Run For Good Children’s Program
Children’s Healthcare of Atlanta: The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is a national leader among childhood cancer, blood disorders, and blood and marrow transplant programs, serving children and young adults. Recognized as one of the top childhood cancer centers in the country by U.S. News & World Report, the Aflac Cancer and Blood Disorders Center cares for more than 500 newly diagnosed cancer patients and treats nearly 2,000 unique sickle cell disease patients each year. Visit choa.org/fightcancer for more information.
I want to dive right into how cool this is for Saucony to build a program that funnels proceeds into children’s health, but I have to state that if this were Nike and Doernbecher, Saucony’s program would appear on every major sneaker website. Since these aren’t hyped limited edition shoes (which Nike does to fuel interest for the resale market I think), I haven’t yet seen this program highlighted on any of the major sneaker “news” websites and that is unfortunate.
Source: Saucony Children’s Hospital | Saucony
The Run For Good Children’s Program is a collaborative design
initiative that celebrates incredible kids and the life-changing
work of outstanding children’s hospitals around the US.Special edition styles are designed by kids and inspired by their
unique personalities, interests, and journeys – they come in
BAIT X Saucony Cruel World 2.With every purchase of the Run For Good Children’s Program products, you’ll help support the care and wellbeing of children at a hospital that is near and dear to our community. 20% of every sale from this collection, and others across North America will be donated to children’s hospitals or their designated charity, for a minimum donation of $200,000 collectively*
Check out this video and share the information for another fantastic program supporting children’s medical care. Kudos to the team at Saucony.
