Puma vs Merrell: A Quick Case Study in Enhancing the Digital Customer Experience

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When I operated arch as a footwear company, Instagram wasn’t popping and to be honest, it didn’t matter. I underutilized my website and never placed the effort needed into the site because I also ran a successful resale business. The mistakes I made, I learned from and this video is one in a long line of discussions on the importance of the Consumer Experience on your digital platform. In this video I use Puma and Merrell to show how a great UX leads to a fantastic CX and keeps a visitor on the site longer decreasing your bounce rate.

Website pages used in this video:
Puma Fuse
https://us.puma.com/en/us/puma/fuse-training-collection
Кросівки puma hedra minimal
https://www.merrell.com/US/en/unlikely-hikers/
Мастерка pumaткань лакосьа на байке
https://blog.merrell.com/my-body-took-me-here-jenny-bruso/

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