Description

Nike’s Consumer Direct Offense, Amazon & StockX:

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Written by Christopher D. Burns, MFA (Co-Founder of AHN: JmksportStore x Housakicks Network)

contributions by Tayib Salami (Co-Founder of AHN: JmksportStore x Housakicks Network)

Paperback: 269 Pages

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Disruption, according to the Oxford Dictionary, is defined as a problem that interrupts an event or process.

The sneaker industry is entering a time unlike any moment in the history of the business. If ‘disruption’ was a collection, it would be a trident. The three prongs would consist of the following sharpened spears:

Nike’s Consumer Direct Offense

Amazon

The rise of third party e-commerce sneaker sites.

This trident of disruption took shape in a silent, subversive manner. Retailers and resellers are in a battle that will require both large businesses and small businesses to adapt and follow the words of Sun Tzu.

Traditional retail must understand the enemy, by becoming the enemy. This book weaves and winds its way to a culmination that includes a year long experiment in sneaker resale establishing that the entire industry has shifted and millions of dollars are being left on the table by every party.

Ch. 1        Introduction    .           .           .           .           pg. 3

Ch. 2        Money Is On the Table           .           .           pg. 13

Ch. 3        The Apple Play           .           .           .           pg. 17

Ch. 4        Intentional Disruption .           .           .           pg. 23

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Ch. 6        Sneaker Website Traffic         .           .           pg. 37

Ch. 7        Nike’s CDO & Amazon         .           .           pg. 49

Ch. 8        Amazon: The Biggest 3^rd Party Platform        pg. 63

Ch. 9        Amazon, Cash Customers & Private Label    pg. 79

Ch. 10      Why Does Resale Exist?         .           .           pg. 91

Ch. 11      Amazon Was My Pimp           .           .           pg. 97

Ch. 12      Learning the Hard Way          .           .           pg. 111

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Ch. 14      Nike Owns Sneaker Traffic    .           .           pg. 127

Ch. 15      Rewriting Business: Social Media vs Search  pg. 139

Ch. 16      The Transition .           .           .           .           pg. 143

Ch. 17      Can Content Counter CDO?  .           .           pg. 151

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Ch. 19      The Importance of Long Form Content         pg. 177

Ch. 20      e-Commerce: Sneakers Last Growth Area     pg. 187

Ch. 21      How Can Sneaker Retail Adjust?       .           pg. 197

Ch. 22      Traditional 3^rd nike sb eric koston sb skate shoes

Ch. 23      Preface to the Resale Experiment       .           pg. 213

Ch. 24      Control vs the Variable by Tayib Salami        pg. 221

Ch. 25      StockX vs Amazon Part 1      .           .           pg. 229

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Ch. 27      StockX is Already Changing  .           .           pg. 243

Ch. 28      StockX vs Amazon Part 2      .           .           pg. 247

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Ch. 30      Know Your Enemy.    .           .           .           pg. 261