New Era NBA Snapback Hats to Match the Air Jordan 12 Low Playoff | The Nike LeBron XXI: Two Years of Data Delivers a Discussion on a Difficult Nike Basketball Category

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The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect; … Read more

Is it Time to Retro the Nike Zoom KD3? Summit White/White DZ3009-100

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Should the KD3 be in retro mode already when basketball signature sneakers sales are slowing down considerably? The KD3 wasn’t even the white popular model. I give that to the KDIV. It is nice to get a hoops sneaker with classic tech like Flywire and a leather upper, but no one is really rocking hoops … Read more

New Balance Unveils the Newest FreshFoam X 1080v13 with Imagery Across all Categories

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Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority … Read more

Jordan Tatum 1 – Denim DZ3320-400 Stone Blue/University Red

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The small details like the coordinates marking Tatum’s hometown of St. Louis and the Living Proof at the outsole at the medial forefoot are only two of the many details on Tatum’s first signature sneaker. His son’s name is on the back of the tongue and this model recalls the 90s fashion of stonewash jeans. … Read more

New Era NBA Snapback Hats to Match the Air Jordan 12 Low Playoff | The air jordan 5 supreme desert camo details is a Premium Version of BTTYS | Unboxing and On-Foot

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Giveaway so watch til the end. Buy Now in your size: https://www.adidas.com/us/nebraska-rivalry-low-shoes/ The suede and leather with chenille stripes recalls varsity jackets and looks amazing, but the kicks definitely run small. Size up a half size for the correct fit. Nike’s BTTYS Dunks are the easy comparison, but this shoe rings up at the same … Read more

Complex’s Sneaker Shopping with Stephen Curry Shows the Problematic Commodification of Sneaker Culture

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Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at … Read more

5 On-Running Styles to Put On-Off the Track

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It’s actually hard to come up with a pun for On. I didn’t want a post about the products currently available via the On-Running website which can easily translate to streetwear and casual style to be corny, but here we are. Although I wrote that On-Running’s distribution strategy after the brand IPO’d seemed to be … Read more

Coco Gauff with New Balance is the first Black Woman to Win a Grand Slam in her Own Sneaker

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Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families … Read more

All Up In The Biz Provides Texture to the Man Once Known as the Clown Prince of Hip-Hop

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Listening to music is a personal activity. The action of listening activates every portion of the brain creating an emotional response. This is why fandom leads to extreme fanaticism. The listener feels connected to the artist. With this perceived connection arrives preconceived ideas of who an artist is. The listener assumes they understand the life … Read more

The JEMS by Pensole Sneaker Drop Picture is Getting Clearer | How Many Are Releasing?

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In the latest video from the Coaches at JEMS we get an important slice of information. The drop on 9-15-2023 is also Jan Ernst Matzeliger’s birthday. More importantly, in keeping with the information on how the JEMS manufacturing facility will produce footwear, only 915 pair of this FIRST drop will be released. Will this make … Read more

5 HOKAs to Complete Your Look Off the Track

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Our men’s lifestyle footwear combines stylish and trendy with functional in our renowned silhouettes. Complete your look with HOKA® lifestyle shoes for men. Men’s Lifestyle & Everyday Shoes | HOKA® HOKA has been able to slowly pull off a feat that other brands have been attempting for years. The brand has shifted into streetwear by … Read more

WMNS Jordan 1 Elevate Low – Panda DH7004-109 White/Black-White

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I think everyone is tired of the name panda to label any sneaker that’s black and white, but it fits here and for the ladies, this may be the best-looking panda themed sneaker to drop. The platform Jordan 1 gets an upgrade in materials and comfort while maintaining the classic elements. Introduction 0:00 Close Up … Read more

Fenty x Puma Preps a Soccer Themed Drop for the Return of Rihanna

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Source: FENTY x PUMA | PUMA The Avanti C and Avanti VL recapture the rich heritage of Puma soccer as they return under the Fenty banner in two distinct styles capturing the growing trend in terrace culture for Europe. It’s interesting to watch this current wave take place. adidas has rolled out similar colors with … Read more

Nike Employee Store Memphis Gets Hit Again | Over $200,000 in Stolen Merchandise

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Thieves steal $200K worth of Nike merchandise from employee store (msn.com) Writing about these thefts at Nike is becoming redundant, but it speaks to a point one analyst of Nike’s stock has discussed. Nike has too much inventory. When a company is utilizing a push strategy instead of a pull strategy it shows that they … Read more

Why Are Black Women Hoopers Failing to Get Signature Basketball Sneakers?

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In a post like this, which can be seen as divisive and confrontational by those who don’t like difficult dialogue, it’s important to get directly to the discussion instead of building an #archwritingprompt to move you towards your own examination. Both the NBA and WNBA share similar statistics according to the site Statista. The NBA … Read more

JEMS by Pensole Sneaker – Early Images

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I recently got an opportunity to preview the JEMS by Pensole sneaker a bit early. I was able to pull images from the videos available to provide as much of an early look at the drop as possible. The history lesson involved with one of the white important sneakers in the history of Black America … Read more

Walt “Clyde” Frazier ‘Clyde’s Closet’ Reps the 50th Anniversary of Puma x Clyde

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Source: CELEBRATE THE 50TH ANNIVERSARY WITHRESPECTTO WALT “CLYDE” FRAZIER’S SIGNATURE SHOE WITH PUMA HOOPS CLYDE’S CLOSET It’s Hip-Hop’s 50th anniversary and it’s appropriate that the culture that began in the South Bronx coincide with the legacy of Puma’s connection with the foundation of sneaker culture and Hip-Hop in the NBA. Clyde Frazier was the professional … Read more

Nike JA 1 PE – Wet Cement FV1281 800 Laser Orange/Iron Grey-Black

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Buy now: https://stockx.pvxt.net/Mm2xbN The Ja 1 represents the late nights of training and practice that fueled Ja’s rise as one of the best young players in the NBA. This one is labeled as a PE, but I’m unclear on why. It is one of the better colorways to release and pairs perfectly with Steelers and … Read more

Under Armour Hiring John Varvatos as Chief Design Officer Feels Way Too Familiar 

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Varvatos comes into this role with decades of experience, having propelled brands like Polo Ralph Lauren, Calvin Klein, Converse, and his namesake brand, John Varvatos, with his design aesthetic, mastery and acute sense of detail. A true visionary, John created both the boxer brief at Calvin Klein and the laceless sneaker for Converse during the … Read more

Is the HOKA Restore TC Really a Recovery Sneaker?

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Restore TC HOKA ONE ONE® Restore TC for | HOKA ONE ONE® When slogans convey that everyone is an athlete, it’s important that brands realize injuries are a part of that lifestyle. I’ve long regarded Birkenstock as a tool for recovery. Having a dedicated high school track and field daughter after being a Angeles athlete … Read more