blank

Why did Under Armour Make HBCU TSU’s Homecoming Uniforms when they are Nike Sponsored?

I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…

Read More
blank

The WMNS Air Jordan 1 MM High FB9891-100 White/Pure Platinum-Sail is a beautiful sneaker

#sneakerunboxing https://stockx.pvxt.net/JzQMd7 Jordan Brand created the MM (Method of Make) 1 as an ode to the craftsmanship possible with the retro silhouette. Using softer, luxury materials the shoe feels buttery soft with exaggerated features highlighting the layers of each panel of the classic sneaker. The MM rings up at a lower price than the OG…

Read More
blank

Overvaluation Dimmed $BIRK but Birkenstock / Tekla Shows How Long the Road Can Be

Birkenstock / Tekla – A limited collection of footwear and sleepwear, inspired by the dream-like states that feed creativity. Comprising elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs, all crafted in subtle and saturated colourways. Source: Birkenstock / Tekla The extreme valuation of Birkenstock dampened what should have been a celebrated IPO. I…

Read More
blank

Jordan clothing to match the Air Jordan 12 Game Royal | The Paradox of HOKA Highlighting 26.2 to Life and Markelle Taylor

A Former Inmate at San Quentin is Passing on the Life-Changing Benefits of Running (hoka.com) Hoka’s success is rooted in the brand’s support of the running community. Their unwavering assistance to specialty running stores and their Humans of Hoka blog highlights stories of overcoming incredibly difficult situations via sport. Running is a balm, but what…

Read More
blank

Karhu x FootPatrol Fusion 2.0 SnowStar is Sneaker Culture Done Well

  Source: KARHU X FOOTPATROL While style cues seem to derive from the U.S. and expand outward, there is always evidence that other countries get “it” just a bit more than the U.S. does. Footpatrol sneaker shop in the UK collabed with Karhu on an archive inspired sneaker rooted in winter running. This FootPatrol partnership…

Read More
blank

Jordan clothing to match the Air Jordan 12 Game Royal | The Running Shift | Is Nike Losing Ground Part 2: New Balance, adidas and ASICS

0:00 Intro 0:30 Explaining Part 2 4:15 The Kicks and The Chart 6:00 New Balance Changes the Narrative 8:57 Expectations on NB and adi 9:43 Revisiting On’s Growth 13:10 Year over Year Data 16:16 New Balance and adi have issues 19:00 Maintaining Margins 20:24 Wrap-Up In Part 1 of this series, I stated an important…

Read More
blank

In a Difficult Retail Landscape Jay Z’s Paper Planes Lands its First Brick and Mortar Location

  The first Paper Planes permanent, brick & mortar store located at 252 Lafayette Street in Soho, New York City is now open! The store will feature a robust program of events kicking off this Wednesday, October 11th from 5 PM to 7 PM with the Vic Mensa in store appearance in celebration of his second album VICTOR. Customers will…

Read More
blank

A Subtle, Elegant Upgrade to Your Athletic Wardrobe | Reigning Champ 

Premium athletic wear. Made in Canada. Source: Reigning Champ I’ve seen Reigning Champ apparel over the years. When I ran Sho-Shot, I held the license, but the company was owned by a guy from Vancouver, I heard about a new startup and considered reaching out. I never did because the Sho-Shot license was pulled back…

Read More