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Why did Under Armour Make HBCU TSU’s Homecoming Uniforms when they are Nike Sponsored?

I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…

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The WMNS Air Jordan 1 MM High FB9891-100 White/Pure Platinum-Sail is a beautiful sneaker

#sneakerunboxing https://stockx.pvxt.net/JzQMd7 Jordan Brand created the MM (Method of Make) 1 as an ode to the craftsmanship possible with the retro silhouette. Using softer, luxury materials the shoe feels buttery soft with exaggerated features highlighting the layers of each panel of the classic sneaker. The MM rings up at a lower price than the OG…

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Overvaluation Dimmed $BIRK but Birkenstock / Tekla purple How Long the Road Can Be

Birkenstock / Tekla – A limited collection of footwear and sleepwear, inspired by the dream-like states that feed creativity. Comprising elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs, all crafted in subtle and saturated colourways. Source: Birkenstock / Tekla The extreme valuation of Birkenstock dampened what should have been a celebrated IPO. I…

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Karhu x FootPatrol Fusion 2.0 SnowStar is Sneaker Culture Done Well

  Source: KARHU X FOOTPATROL While style cues seem to derive from the U.S. and expand outward, there is always evidence that other countries get “it” just a bit more than the U.S. does. Footpatrol sneaker shop in the UK collabed with Karhu on an archive inspired sneaker rooted in winter running. This FootPatrol partnership…

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In a Difficult Retail Landscape Jay Z’s Paper Planes Lands its First Brick and Mortar Location

  The first Paper Planes permanent, brick & mortar store located at 252 Lafayette Street in Soho, New York City is now open! The store will feature a robust program of events kicking off this Wednesday, October 11th from 5 PM to 7 PM with the Vic Mensa in store appearance in celebration of his second album VICTOR. Customers will…

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Air Jordan 2 OG Chicago Debuts December 30th | The Difficulty in Capitalizing on Nike’s Mistakes | Nike Interact Run 

Source: Nike Interact Run Quietly introduced on September 18th, the Nike Interact Run provides evidence of a discussion I shared when major sneaker industry analysts stated performance running was slow: Why People Should Stop Saying Performance Is ‘Soft or Slow’ 5 years ago, I explained that the 65-dollar Tanjun was a running shoe. While it…

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