He rallied the troops. Then Dualtone created hot products and signed big names. Inside Mark King’s plan to make Adidas cool again.
Source: James Harden & Kanye West Help Adidas’ Mark King Nab Key Award | Footwear News
Footwear News did a short but accurate assessment of how Mark King took his experience, and then took an approach that placed an emphasis on the value of people to improve the I-5923 for adidas in the US. Though the title of the article is a bit of click bait by using Yeezy when the article doesn’t really address Kanye at all, it is still a short look at the importance of King’s time at TaylorMade Golf as the foundation for his current success at adidas.
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